Dahongmen Leads Businesses To Homeopathy

With the trend, we can go against the market.

In the past year,

Taking the five phase of Fuhai International Building as an opportunity for pformation, we should move forward with the trend of development. We should choose the business orientation, innovate the business mode, and create the creativity of fashion.

Dahongmen leads businesses to homeopathy

Fuhai international operations 1st Anniversary customer appreciation will be held successfully.

In May this year, Fuhai International Building in Dahongmen was officially operated for a full year, and realized the joint operation with Fu Cheng mansion.

In April 28th, 1st Anniversary customer appreciation meetings were held in Fuhai international and Fucheng mansion. Nearly 300 top 500 brand franchisees in North China were invited to participate.

At the scene, the reporter saw that the terminal merchants who came to attend the conference had not only done the "old people" in clothing for more than 30 years, but also had new clothes in the clothing field just last year. They recognized the brand and service of Fucheng / Fuhai complex.

The team of Dahongmen business city group and Fuhai international group shared with the merchants the precious course that they have gone through together in the past year, summarized in the review, encouraged in the sharing, and focused on the future development direction of Fuhai / Fucheng complex, and received the warm response and support from the merchants.

Growing up with business circles

Exploring the way forward for business circle pformation

At the meeting, Xu Jin, general manager of Dahongmen Fuhai International Trade Co., Ltd., Beijing, reviewed the achievements made in the past year and made clear the future development goals of Fucheng building and Fuhai international for 1~2.

Over the past year, Fuhai / Fucheng complex has brought together Dahongmen merchants in Pyramid's top businesses. The 1+1 mode (1 shops +1 brand operation center) has been successful, boosting business performance in the industry downturn to achieve significant growth, improving retail facilities, introducing design machinery and testing water buying shops. With various innovative initiatives, it has launched an effective pformation path.

It is understood that at present, Fuhai has initially mastered more than 600 downstream clients, and will increase 100~150 by this event, reaching 1000 by the end of this year.

Recombination

The long-term accumulation of other commercial bodies of the business group, the Fuhai / Fucheng complex, the radiation force and attractiveness of the North China region in the future will not be underestimated.

Xu Jin said that in the future, the location of Fucheng / Fuhai complex will be more precise, with the theme of women's lifestyle as the theme; wholesale and retail, radiation to the two or three line cities and regions in North China; the franchisee and the agent brand as the main customers, while serving the surrounding population; the on-site brand shop display, consultation and distribution as the main trading means; online ordering and backstage distribution as the main trading means; with a variety of needs as the goal, the omnidirectional functional industries will be set up.

In order to better achieve the above positioning, Fucheng building and Fuhai international will also improve the facilities construction, build the downstream terminal training and service and maintenance platform, share the design center, improve the wholesale free trading system, and create online (micro marketing O2O) consumption platform.

In addition, the strategic inputs and direction of Fucheng / Fuhai complex will also be shifted strategically, focusing on downstream cities and regions, providing on-site services for terminal operators to invest more money, branding and systematization of planning activities, and holding regular trade fairs, conferences and costumes festivals.

Fucheng / Fuhai complex will also accumulate and consolidate 5000 good relationship terminals in 2 years.

It enables brands to develop agents and franchisees to have targeted opinions, recommend key brands to terminal providers, and protect input revenue, so as to strengthen two-way three party exchange platform.

Dong Yaning, director of international business at Fuhai, said at the meeting that as the best brand base in North China, Fuhai international will constantly adjust its brand and product mix, establish its influence on the downstream shopping malls, and become a springboard for Chinese brands to enter the northern region.

At the same time, we should develop 5000 top quality service terminals in 2015~2016, cooperate with one hundred major brand clubs and 20 shopping malls in North China to create a one-stop procurement platform, online and offline learning and communication platform, and enhance the performance of landing organizations.

In addition, Dong Yaning also introduced the VIP VIP card value-added service for Fuhai international customer.

Fuhai international team's plan for the development blueprint will enable businessmen here to have a clearer understanding of the future and establish a more full confidence.

Of course, this confidence comes from the good operation of Fuhai international in the past year and the gradual implementation of the brand marketing concept.

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Ms. Chen, from Wen'an, Langfang, said that brand quality is the most important factor and the most important guarantee for cooperation. Fuhai international is very strict in this regard, setting a reasonable threshold for her to rest assured.

From the beginning of this year, Ms. Zhang, from Chengde, and the international women's clothing brand from Fuhai, she believes that Fuhai international has a very good job in training the franchisees and agents, and the service platform is also very complete. Every link has a rule to follow. It has created a strong and stable post Fang Ping platform.

Live together with businesses

Work together to build a brand bridgehead in the North

along with

Entering the new normal, the change of terminal mode, the impact of Internet + and the rising of personalized consumption trend, undoubtedly, the circulation market merchants as the middle link of the channel have entered a new era.

Dahongmen clothing trade group in its own courage to establish the tide, while grasping the course of pition, but also in full drive businesses and channel merchants to grow together, and change.

At the thank you meeting, the Dahongmen business group invited Fang Xiangming, a senior practical lecturer and a channel marketing expert, to tell the participants about the new way of thinking of the "business classics" of today's channel merchants.

Fang Xiangming said that the key to deciding the terminal performance lies in the following factors: the rate of entering the shop, the turnover rate, the unit price of the passenger, the rate of single sales and the contribution rate of the old customers.

In terms of entering rate.

For customers to enter the shop, the first thing to do is collect customer information.

In this regard, Fang Xiangming also put forward a feasible and feasible plan --- looking for non rival businesses, screening out business with their customers, and exchanging customer information with the other party.

"In the business circle, barber shops, underwear shops and shoe shops can exchange information."

After grasping the customer information, we can start all kinds of "sucking powder method": short message powder absorption, telephone suction powder, DM single suction powder, shop front closure powder suction, WeChat powder absorption and so on.

In addition, Fang Xiang Ming also provided a template for VIP management of terminal merchants.

For this training, many channel businesses have "praised", think that applicability is very strong.

Fucheng / Fuhai complex is also hoping that through this training attempt, we will know what kind of training and forms the merchants and terminal businesses need to find out, so as to lay a solid foundation for regular targeted training, so that they can really benefit from it.

At the meeting, Fuhai international nine level business center and Bank of communications also introduced the related services for the participants at the conference.

During the meeting, Xu Jin, general manager of Fuhai international and Liu Zhenyuan, general manager of Fucheng building, and other relevant leaders also extracted and presented the special award, first prize and the two prize.

It is reported that Fucheng / Fuhai complex will start the clothing festival in August this year, organizing the whole country, especially the merchants north of the Yangtze River, to fully enjoy the purchase of North China bank.