Tianjin Jin Le Hui Department Store Will Reintegrate To Meet New Challenges.

From the Far East to Parkson, where Domino will go, will be the most interesting event in the business market this year.

It has been reported recently that Tianjin's market successfully operated for more than 10 years.

If the rumors come true, the Tianjin department store will again face a heavy blow.

But up to now, no notice has been posted in zime's store. Jin Hui square has declared on official micro-blog that the mall has not failed, and the department store on the 1-4 floor will be reintegrated.

Insiders pointed out that the impact of the electricity supplier and the decline in sales revenue have made some department stores unsustainable. This trend is likely to continue in the future.

At noon yesterday, the reporter came to zemehui shopping mall to see that the 1 floor restaurant area was still hot, and most of the catering outlets were in normal operation. There was a sharp contrast with the 1 floors on the ground floor. Many of the brands on the 1-4 floor had already been dismantled, lots of empty rental venues were still in place, while some of the brands that were still in business began to clear up, but the peak hours in the whole shopping malls were

There was no significant reduction.

Some of the merchants interviewed said they did not see the official written notification of the withdrawal of the department store, while the staff in the shopping mall only said that "shopping malls were adjusted".

According to the Jinhui Plaza, zhe Yue Department store, it announced on the official micro-blog that it will face part of the integration of the 1-4 floor Jinle department store, while the catering section of the 5 floor and the 1 floor of Jinhui Plaza will continue to operate.

But did not mention specific integration time.

In 2001,

Department stores opened in Tianjin, catering to all aspects of catering and shopping to meet the needs of the surrounding office buildings and hotels.

In just a few years, Jin Hui square became one of the most profitable department stores on the Nanjing road.

In 2012, in order to cater for changes in the market, zinyue department store was launched.

And the adjustment of the format, but at this time, the shopping center, represented by Joy City, entered the Tianjin market at first, causing tremendous pressure to department stores such as zle.

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Millet makes mobile phones, customers make clothes, and the "millet mode" is used to pform the success of all customers. In the industry, it seems that it will take some time to test.

Wang Xiaoxing, an analyst at Analysys think tank, told reporters in the China business newspaper that it is right for all customers to do the "extreme" and focus on "explosive money" to do well in the pformation strategy of clothing.

However, the customer can not be regarded as a Internet Co, which gives people the impression that the clothing manufacturers are more electric business enterprises, and such enterprises are not destined to be as red as the Internet Co that night.

And 5 years ago, everyone and Chen were red.

"Love the Internet, love freedom, and love 29 pieces of T-SHIRT, I am Han Han."

In July 2010, every object advertisement was very popular, and the popularity of universal imitation was raised.

In the same year, customers sold about 30000000 items of clothing, total sales exceeded 2 billion yuan, an increase of 300% over the same period last year, becoming the leader of vertical electric business, ranking fourth in the industry.

By 2011, customers sold more than 70 million clothes.

Under such a performance, everyone started a crazy expansion.

It is reported that in the heyday, fan has more than 30 product lines, not only for clothing sales, but also for home appliances, digital, department stores, and even mops and kitchen knives.

In January 2011, Chen set the annual sales target of VIC at a conservative rate of 6 billion yuan.

In March 2011, Chen corrected the number to 10 billion yuan.

However, the sales target of the last 10 billion yuan was only 1/3. At the end of the year, the inventory reached 445 million yuan, with a total loss of nearly 600 million yuan. The plan to go to the US market in November of that year was also lost.

Subsequently, all customers ushered in the inflection point of growth, production lines, tight capital chain and huge inventory backlog.

Public information shows that from 2012 to now, the development trend of comprehensive e-commerce is swift and violent, and several big business tycoons have almost delineated the pattern.

The 2014 B2C business market report released by Analysys think tank showed that the total market share of the first group army consisting of Tmall, Jingdong and suning.com in 2014 has already exceeded 76%, and the subsequent Yi Xun, Dangdang and No. 1 stores occupy a certain market share by virtue of their respective advantages in the vertical category.

At present, the customer market share is only 0.3%, ranking 12.

According to Analysys, for the competitive situation, the top ranked platform enterprises have obvious advantages of capital, resources and traffic, regardless of category composition, business layout and product innovation, they are in the leading position.

Van guest's leading edge has been gradually lost in such a white hot competition environment, but the overall contraction of everyone's strategy is significant in Wang Xiaoxing's view. He pointed out that the success of the "millet mode" lies in the high price performance ratio of products, and the principle of "focus, extreme, word of mouth, fast", and strategic attention, in order to achieve the acme of the product, and the ultimate product can be finally recognized by consumers, thus forming the word of mouth effect and rapidly expanding the market.

The rapid expansion, the flow out of control, the quality problems of customers appear gradually, let "I am fan" fans gradually lose, brand reputation is also greatly reduced.

In 2013, everyone fell from glory to low.

In the industry summed up the reasons for the failure of customers, "re marketing light products" "blind expansion" has become the key to the failure of all customers.

In the years of "trial and error", the domestic electricity supplier industry is also changing.