Thom Browne Join Hands With Joyce To Open Flagship Store To Hongkong.

Joyce group's brand franchised stores in Hongkong and Mainland China include Sacai, Dsquared2, Rick Owens, Dries Van Noten, Alexander Wang, Stella McCartney, etc. Thom Browne has opened flagship stores in the terbaker area and Tokyo respectively.

Shop is located Hong Kong The fashionable street Lan Street has an area of 1700 square feet. The store is jointly designed by Brown and Mellone studio to extend the style of the first store in New York. There are three storeys in the shop, the appearance is like a glass box covered by blinds.

Terrazzo floor, grey marble walls, simple fluorescent lamps, Paul McCobb European medieval furniture designed by Edward Wormley and Pierre Jeanneret makes the overall storefront look like an office in the late 50s and early 60s. There is almost no display on the first floor. It looks like a reception hall. Inside the small VIP room there are Ponty style bars and stools. All men's Browne clothing, including footwear and accessories, will be displayed on the other floor.

Andrew Keith, President of Joyce group, said: "in the early days of Browne, we had sold his works to Joyce brand stores. Over the years, we have witnessed him. Personal brand With the rapid development, he saw the growth of his customer base. We believe that he has great potential for development in Asia and we look forward to working with him to welcome the bright future.

Browne said Joyce "has been very supportive of my career and my work since the beginning, so it is a natural choice to work with them in Hongkong." A spokesman from the Joyce group said the company is still negotiating with Browne to open more stores in mainland China, but there is no conclusion. A spokeswoman for Thom Browne said that the brand already held the lease of Lan Street store.