Shu Lang Brand Shows Great Variety And Interaction To Create A Full Category Fashion Group.

Shu Lang Da Xiu: creating a diversified fashion empire

2015FASHIONCUBE2015FASHIONCUBE Qilu fashion celebration and Ji'nan fashion group brand conference recently held in Quancheng, Shandong, Shandong sulang clothing and accessories Limited by Share Ltd exclusive launch of the brand and lifestyle show, this Shu Lang carries its GOGIRL, cillet, beauty vine, drunken cool, women's wear and other brands of the joint show, the whole show in addition to show.

Besides, it presented the way of sunshine to the audience.

A tree of flowers, each with its elegant brand show.

Fashion and leisure activities women's wear GOGIRL first opened, gray and pink with a relaxed and cheerful mood, style loose windbreaker, sports style jacket and knitted apparel debut.

A large area of decorative patterns has produced a fashionable British casual fashion. With a simple and colorful woolen coat, GOGIRL shows the fashionable and casual atmosphere of the pastel city.

Then, shortly after winning the award of "the most creative award of Chinese costume", he was on the stage, and the male model of lavender came slowly. Then, a set of clothes with the flower pattern as the main element and purple as the dominant color, told the comfortable and natural pastoral life.

clothing

Mainly cotton and flax wool, long scarves, gloves and so on, are decorated with lavender flower basket, and the clothing is soft and skin friendly. It reflects the brand's pursuit of freeing the body and relaxing the body and mind.

The third appearances of the beautiful vine, after a long time of market test, are mature and upgraded this season. The dark blue quality coats are equipped with round bowler hat, delicate makeup and lace hollowed heels.

To create the image of fashion celebrities on the streets of France.

Blue dark fabrics, lustrous silk fabrics, and lace lace, the whole shape makes every woman on the stage feel enchanted.

The beauty camp of the show has created a vintage and luxurious demeanor. It shows the elegant and romantic beauty vine inspiration story, which is mainly made of coat, dress, small and exquisite handbag and retro elegant hat.

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Next, shcool's latest brand of brand name is cool and cool. The five big red capes and coats also appear at the same time. You can imagine the visual shock at that time. The clothing profile is large but not rigid, but the fabric is elegant but not floating.

The drunken 2015 autumn and winter series are dominated by black and white ash, decorated with red in the middle, with new natural wrinkles and marble fabric. With the big hat and large shawl of the English wind as the accessories, the literary prodigal, like a wandering bustling city, is shaped like an unrestrained cowboy from the West. In short, as long as you see them, you know that nothing can be tied to them.

Shu liang of the axis

It brings people back to the world of sulang, which has 15 years of brand accumulation. The steady grey and camel colors are different from each other, creating visual effects that are similar to light and shadow. It also indicates that the classic style that will not be worn away by time is striking and not exaggerated.

Shulan's women wear the 3 main colors of mica, red rose and black ash, and deduce a new season of business and leisure. Cashmere, wool, composite fabrics and silk fabrics provide a warm and low-key quality while offering comfort and warmth.

The main brand of the group, Shu Lang dress shows the steady atmosphere as the backbone.

The international fashion group is beginning to take shape.

Shu long group owns its business dress brand, elegant beauty vine brand, GOGIRL little Shu brand, intoxicated designer brand, and the most creative brand award of Chinese clothing, "the brand", and the brand of 3:3 brand sweater expert, wind and pine cloak workshop, etc., covering women's consumption groups from 3 to 60 years old, passing the pursuit of taste, fashion guidance and happiness sharing, creating a new fashion concept of sunshine, comfort, harmony, environmental protection, and completing the harmony and blend of human clothes.

In April this year, sulang group and Denmark PWT men's clothing company held a joint venture signing ceremony, its four

Brand outdoor BISON, fashion jeans, SHINEORIGINAL, Lindbergh, and personality JUNKDELUXE will also meet with the Chinese public as a new member of Shu Lang Xin.

Wu Jianmin, chairman of Shu Lang, said that in the past 15 years, from the perspective of the whole category and the whole industry chain, she has almost all kinds of women's clothing, men's wear, children's wear and accessories, including bags, shoes and hats, shoes, and so on. She will soon increase the category of household products such as underwear and home textiles, and have relatively complete product categories, and establish a complete and fast supply chain, including pure processing OEM and OEM ODM.

"My ideal is to develop Shu Lang into a comprehensive international brand such as men's wear business group, women's wear business group, children's wear business group, home textile business group, cosmetics business group and so on."

Speaking of expectations for the future, Wu Jianmin said.

Men's wear, women's wear and children's wear business groups have been formed, and other departments are advancing in an orderly way. They all have the brand genes of Shu long, inspire each other and work together to compete in the global competition.

Speaking of the relationship between specialization and diversification, Wu Jianmin has his own view. "Someone is a single champion, someone is an all-around champion. We want to turn Shu Lang into a multi national and multi brand fashion empire and become an all-around champion." associating with Louis Weedon, Babu, and Hermes, all the brands have made the layout of the whole category, with the same product quality and collectivization.

Although Shu Lang has just started, we clearly see its ambitions, and a local model of international fashion brand group has begun to take shape.