Chongqing Exhibition Has Gone Through 4 Times.

The more than 40 exhibition enterprises in Macao and Chongqing gathered together at the Chongqing Australia Convention and exhibition industry co operation promotion conference held yesterday. After completing the signing of a package of cooperation, they jointly offered suggestions and suggestions for Chongqing's Convention and exhibition economy.

In the memory of "old mice" in Chongqing, the development of local convention and exhibition economy has gone through 4 periods: "industry and trade era", "Exhibition Center era", "International Convention and Exhibition Center era" and "national Expo era".

The evolution of the core Pavilion reflects the development of the whole exhibition industry in Chongqing.

October 1988, located in Nanping.

The completion of the industrial products trade center has become the beginning of the Convention and exhibition industry in our city.

The 21 level industrial and trade building is the largest exhibition venue in the city at that time.

10 years later, the Chongqing Exhibition Center, with a total area of 25 thousand square meters and a booth with 1250 stands, was put into use in Chen Jiaping. The exhibition industry in Chongqing entered the incubation period.

In 2005, it was located at Nanping.

Built and put into use, become the milestone of the development of exhibition economy in our city. It is located in the location advantage of Jiangnan Road and Nanping core business circle.

Development provides a good platform.

In March 2013, the International Exhibition Center, which was built by Yue Jiang New District, pushed the exhibition industry of Chongqing again to a new height. This building area is the first in the West and the second in the whole country. It integrates exhibition, conference, business, entertainment, hotel and other functions in an international large-scale convention and Exhibition Center.

Sun Huapei, director of the exhibition office of Chongqing municipal government, said that at present, our city's Convention and exhibition industry has basically formed micro "exhibition enterprises" around the conference and exhibition activities, to the "exhibition industry" and "exhibition industry", and then to the multi-level industrial structure of the macro exhibition economy.

From the point of view of the layout and function division of each venue, cluster effect has gradually formed. With the expansion of exhibition venue year by year, the exhibition economic income is increasing year by year.

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First, plate linkage and a hundred flowers bloom.

The development of unique festival activities that match each functional area, such as Monument for Liberation, highlights international elements, white-collar support, fashion life, etc., will host Italy Cultural Festival, international watch and clock Festival, coffee time and so on. Sinopec will focus on family and leisure activities, such as family fun Festival and international creative culture festival. E-commerce and creative park will highlight e-commerce and creative culture. Annual e-commerce exhibitions, online retail annual meetings, creative customers' Festival and other activities will be held throughout the year. Historical and cultural blocks will focus on displaying the historical and cultural elements of the lower half of the city, carrying out the cultural exhibition of "Bayu symbol" and the "urban pformation of the second half of the city". The 4 major plates are linked together and form a good pattern of flourishing flowers and flowers. Co ordinating the development of regional brand Festival, combined with the 4 major sectors of Monument for Liberation, big petrochemical, electricity supplier, creative Industry Park and historical and cultural block, the industry is positioned.

The two is industrial convergence and popular exhibition.

Cultivate new industries, focus on supporting industry leaders or associations to hold Jewelry Culture Festival, import commodities Festival, e-commerce O2O commodity exhibition fair and other activities, foster the development of new industries, open up popular exhibitions, carry out street art performances, night market promotion activities, MI shore breeze Street Street series activities, etc., with various performances and art shows, add business circle cultural atmosphere, and enhance the popularity of business circles.

The three is two-way interaction and marketing city.

Using new media to carry out micro marketing, linking online and offline, promoting Yuzhong business through coffee activities, white-collar lunch and fan marketing, strengthening the "going out and importing" efforts, carrying out district and county peripheral activities, strengthening interaction with domestic and foreign cities, vigorously introducing famous cultural activities in various countries, carrying out exchanges and cooperation projects such as Singapore enterprise series exchange, service outsourcing elite salon, and introducing new silk road brand activities to enhance Yuzhong's influence and achieve the purpose of marketing city's propaganda and commerce.