Valentino Depends On What Performance To Turn Two Times?

Recently, Valentino Valentino's two designers, Maria Grazia Chiuri and Pierpaolo Piccioli, won the international awards from the American fashion designers Committee. In the face of sudden praise from many sides, the most concern is that they designed the Rockstud shoes to sweep away the fashion circle, and it was the hero who doubled the turnover of Valentino Valentino.

Since 2010, sales of Valentino brand have doubled, amounting to 274 million euros (about 361 million 600 thousand US dollars).

In the background of a downturn in luxury goods in 2014, Italy fashion house Valentino released its 2014 performance report showing that its profits before interest, taxes, depreciation and amortization rose 57% in the past year.

Since the launch of Rockstud shoes in 2010, it has led to a fashion whirlwind, and the turnover of Valentino has doubled since then.

In 2014, Valentino reported that profits increased by 36%, while accessories sales accounted for half of the total turnover.

In the past, when it comes to Valentino Valentino, the street style of the brand, and even those fashion stars who are good at making use of brand mix and match, will not immediately come to mind.

But in the past few years, under the leadership of design director Maria GraziaChiuri and PierpaoloPiccioli, Mr. Garavani's design style beyond the red carpet for brand creation has become the darling of street shooting under the interpretation of Anna DelloRussos and Miroslava Dumas.

In particular, Valentino Rockstud high heels have become an essential single item for fashion designers, and the trend is sweeping the globe.

How did it all work out? We tried to find some reasons from the designer's conversation and data base.

Chiuri and

The partners seem to be seamless, and they can communicate conveniently in dialects. Two people can easily switch between this ethereal, eccentric and urban style.

"

It's a designer brand, "Piccioli said." it's also in us.

At the beginning, a feature that I really want to retain.

We will focus on presenting the everlasting elegance, so this is more like wearing a designer dress in a street manner.

For example, the brand name of the grass green camouflage men's jacket, which was first introduced in the spring of 2014, shows the beauty of the costume with the designer's butterfly pattern. However, it has been used in various high-end men's clothing nowadays.

Designers will even match the high-end custom dress with flat shoes.

Piccioli added: "fashion has no fixed rules, which is more like an independent attitude."

Many women, such as Dello Russo and VeronikaHeilbrunner, often buy Valentino dresses, flower skirts and lace mini skirts.

Even without logo, they are highly recognizable, partly due to the incomparable skill level of the brand.

"We think designers need to find a new balance," Chiuri said.

"Nowadays women want special clothes, but this kind of clothing can be worn not only when attending certain occasions, but also daily."

Valentino LOGO rivet series has become one of the most attractive brands of LOGO, which is most prominent in footwear. Since its introduction of Rockstud shoe series, its color has evolved from the naked color system to the current high brightness fluorescent color, extending from the basic jot down to the most dazzling single eye attracting product.

And the brand recognition rate of Rockstud shoes has become one of the most popular imitation products in Taobao, which shows the trend and power of this design product.

Piccioli said, "Valentino is a fashion brand. This is what we wanted to keep from this very beginning. We focus on creating a relaxed and elegant attitude towards fashion culture in the street."

The biggest criterion for testing a brand is that you see its frequency in street pads.

Chiuri, director of design, said, "we feel that designers need to find a balance. Every girl wants a special dress, but they want to wear them everyday, not just on certain occasions."