Children'S Day Shows Up For Fire And Clothes For Rent.

With the advent of the June 1 children's day, many schools, kindergartens and theaters in the island city have dedicated theatrical performances for children.

In May 31st, a reporter survey found that the children's day performance clothing rental business was hot, the single day price ranged from 10 yuan to sixty or seventy yuan.

At 2 p.m. on May 31st, the reporter came to the Golden Peacock near the children's palace in Qingdao.

In the rental shop, the shop assistants are busy. Every clerk is surrounded by four or five customers who are paying bills or asking prices.

Children's clothing hall is crowded, and children and children who are choosing children's costumes are many.

Besides parents, there are many teachers from schools and kindergartens renting costumes. A kindergarten teacher told reporters that they need to rent dozens of children's costumes for children's performance on the 61 day.

The shop assistant introduced that the price of children's costumes was not equal to that of the kids. It was twenty or thirty yuan a day and forty or fifty yuan a day.

More suitable, so business is also good.

Then the reporter interviewed another dance show.

Juekai culture, the manager of the company, Mr. Qu told reporters that during the June 1 children's day, business was quite good, because the market demand was very large, and the prices of different styles of clothes ranged from 10 yuan to sixty or seventy yuan.

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On the eve of the June 1 children's day, the world's largest Disney flagship store opened in Shanghai, with a total area of 5860 square meters, selling over 2000 kinds of Disney goods.

Although the opening ceremony was in the afternoon, many people lined up in front of the store early in the morning, and nearly 100 people were left at 9:30.

What will Disney's retail flagship store bring to China's toys and baby products industry?

With the recent upsurge of Disney's real version of Cinderella, the blue princess dress is very popular. A little girl immediately asked her to dress and enjoy her princess dream after the parents bought these 161 gifts.

Behind the popularity of Disney's flagship store is Disney's success in cultural communication over the years.

"Children like products that are related to screen idols, and can strengthen partners in the screen to the real world."

Luo baby's creative company, general manager Tian Jia said.

In addition, Disney also attaches great importance to cultural integration and localization.

Disney's flagship store in Shanghai specially designed some elements of China and Shanghai.

It is said that 90% of the flagship stores are designed and produced specifically for the Chinese mainland market.

"The cultural attribute of products is the focus of communication."

Tian Jia said that in the creation and marketing of cultural products, Disney and other foreign businesses could be used to study the habits and preferences of the audience in depth.

For example, "Mulan" is everywhere Chinese culture, but by foreign companies produced excellent animation.

Zhang Rui, who worked in Shanghai, bought a red car in Disney's general mobilization.

"It's expensive, but the quality is good."

In some small toy shops or roadside stalls, there are similar cars, which are cheap, but most of them do not have complete packaging, nor do they have the "CCC" (China Compulsory Product Certification System) logo.

Liang Mei, President of China toys and Baby Products Association, said: "in the past 30 years, the overall level of quality and safety of toy products has been steadily improving.

However, compared with the developed countries such as Europe and the United States, the quality level of toys and baby products in China still has room for improvement.

Liang Mei believes that we should pay close attention to the 4 issue, that is, there is no standard production or standard, and the enterprises do not produce according to the standard. The quality of the products sold by the network channel is not high, and the effectiveness and thoroughness of the government's law enforcement, as well as the perfection of the linkage supervision mechanism of the government, industry associations, media and consumers.

It is understood that the toys and baby products made in China account for more than 70% of the world's total, but they are big toys producing countries, but they are not powerful countries.

In Liang Mei's opinion, it is very important to promote the mutual recognition between national standards and international standards.

"We should integrate Chinese standards and made in China in the international market to solve the problem of products manufactured in China according to foreign standards."

"With the development of China's toys and baby products industry, the relevant standards are also constantly improving. The relevant national standards for toys and baby products in China are based on product safety, technical performance, testing methods and identification instructions to build a solid foundation for the safety of children's products."

Liang Mei said.