Introduce Related Industries To Home Stores

Home stores will no longer be a single home sales format, but a combination of multiple business models.

There may be no difference between home stores and integrated commercial centers.

This model has begun to be reflected in large chain home stores.

Is this a helpless pformation under the pressure of survival, or is it a new and effective business model?

The reporter found that there are mainly two forms of introducing other commercial formats in home stores, one is the industry that has a relatively close relationship with the household industry, such as antiques, flowers and birds, some of which are relatively large spans, and are involved in such industries as children's education, food and so on.

Recently, reporters in the city outside Cheng

See, the most obvious advertisement here is not domestic product, but the investment advertisement of antique city.

From the outside, outside the city is relying on the eastern antique city at the stage of renovation, many of which are blocked by construction clapboards, but the huge "outside Cheng Hua Bao antique city comprehensive investment" has attracted countless eyeballs and become the most prominent billboard outside the city.

The company has already begun its trial operation.

Antique atrium is scattered around collection, rare and other characteristics of cultural shops, antique city walls also posted paintings and calligraphy masterpiece.

It is understood that the first phase of the city outside the city is divided into three layers, one is jewelry, the other is the stone area, the two is the calligraphy and painting, the antiques are miscellaneous items, the three level is the classical furniture, the old porcelain world.

In addition to the daily pactions of antiques, the exhibition and auction hall are held regularly in the exhibition hall, which provides a new platform for the lovers of antiques.

Another big home store.

A large area has been set up and a large scale fur city has been opened. It hopes to create the most influential fur wholesale in southern Beijing.

。

Observers say that home stores mainly focus on home furnishings and building materials. Most of the people who come to home stores are home furnishings and decorating needs. They do not seem to be in touch with antiques or literary games. But on the other hand, home furnishings sell antiques market, which is a manifestation of their expansion from traditional furniture and building materials to culture and collections. This can enrich product categories, form a one-stop shopping environment, and further improve the goal of large household industry chain, which is also a major trend in the development of home stores.

Home stores expand the scope of home business, which means extending the industrial chain and winning another consumer group.

Home stores are no longer just a place to sell only home products. The collection of cultural products will bring new cultural customers to them.