New Shopping Malls In Qingdao Increase Investment In Children'S Formats

The consumption pattern that is closely related to children has now become the standard of shopping mall in the island city.

Toys, such as Toys R & D, home boxes, Harper children, such as the world, anti dodge and other large children's businesses have opened branches in Qingdao.

Reporters visited the Mixc, Lok Cheng and other shopping centers, and found that children's clothing, children's playground, parent-child education accounted for about 20% of the commercial area of shopping malls.

In the Mixc, commercial activities such as toys, anti city and family boxes occupy 1/4 of the four floor business.

Whether it's the toy anti - fight city, or the car - based Carrera track car experience store, the children's toy stores are placed with toy facilities that attract children's eyeballs.

Toy R & D is a world-famous toy retailer. Before every toy, a trial toy for children's experience is placed. The chance of free experience enables children to love toys.

In the Carrera track racing experience museum next to the toy R & amp; O city, there is a huge simulation track directly placed in it. It has a breathtaking 360 degree curve, and also a straights that challenge speed.

Heavy investment

There is also a Lok Kok city in Licun business circle, and the whole shopping center on the third floor is mostly for children's business.

Children's furniture, parent-child education Museum, infant products, children's paradise, and children's consumption are almost everything.

The new shopping centers are developing children's business, and traditional shopping centers are also moving closer to children.

Lai Ke Lai recently set up a special department of children's amusement park. Now it has opened in Haiyang's Li guest shopping center and will be promoted in various branches in Qingdao.

Li Yue's relevant person in charge said that children's business is the trend of commercial development in the past two years, and its attraction to customers should not be underestimated.

Shopping centres also cling to children's business thighs.

Children's business mainly attracts children's business.

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Unlike consumer goods, children's businesses pay more for experience, and once consumers become loyal, they will continue to consume.

The Carrera racing experience Museum charges 10 yuan for a single experience, 30 yuan for 20 minutes, and 50 yuan for a single ride.

In addition, if you want to experience the fast racing experience on the track, you have to buy a designated car for the track, with an average price of 600 - 700 yuan / vehicle.

Another parent-child experience Museum in Vientiane city is also quite expensive. The annual card price of the experience center is as high as 30 thousand yuan, which can watch children's movies, play puzzle games, and teach children's early classes.

Ms. Lee's children are 1 and a half years old. Although the child is still at the age of babbling, she has already handled several children's experience cards for her children.

Ms. Li told reporters that most of these children's playground and early childhood education centers were based on membership. Although they could also be charged on a single basis, membership cards were only half the price of a single price, so most parents would take the way of membership cards.

More than a year since her birth, Ms Lee has spent nearly 10000 yuan on her membership card for her daughter.

Although the price is slightly higher, Ms Li said that infants and young children are the key to the formation of children's character. Allowing children to take part in some activities can help children develop early intelligence.

"Similar to the catering industry, children's business has also become the trend of traditional business development.

The head of the planning department of a high-end shopping mall in the island city introduces the fact that the electricity supplier has robbed the traditional commercial business. It has long been an indisputable fact that developing experiential consumption has become the only way out for the traditional business pformation.

In addition to catering, children's formats become another magic weapon of experiential business. Generally speaking, children's business will set up experience facilities in the store, such as track, slide, etc. these free experiences are very attractive to children, and are also irreplaceable for e-commerce sites.

In addition, the driving role of children's consumption to adults is also the most important shopping malls. Children generally take 1 to 2 adults to bring shopping expenses. Adults can spend time shopping in the shopping center during children's entertainment, resulting in an increase in total business revenue of shopping malls.