Runway Advantage Industry Of "Nan Bo Exhibition"

As early as a month ago, Ding Lihua, sales manager of Nanhu edge bridge rice noodle Co., Ltd. began to prepare for the third session of the South fair early.

The reason why so much attention is due to the taste of enterprises at the first two sessions of the South fair.

Within a few days, the 5000 bags of dried rice noodles they brought by Ding Lihua were sold out.

In addition, on-site orders from distributors in Guangzhou, Shenzhen, Chongqing and Liaoning have also been received.

Back to the factory area, these valuable orders, which occupy many positions in the annual output chart of the company, have started production on the roaring line.

What is more exciting to him is that through exchanges and communication with other exhibitors, he has a sense of urgency about how to jump out of the Red River to examine the way of business development in the future.

The exhibition industry, like a "window", has opened the eyes to the world for the enterprise. It is not only the engine of industrial pformation and upgrading, but also the "adhesive" for integrating the industry inside and outside. It is also a "strong engine" to stimulate the exhibition service industry.

As the largest and highest standard event in Kunming, how can we develop Kunming's Convention and exhibition industry into an industry with high level of opening up, strong competitiveness, great driving force, reasonable layout, distinctive characteristics and strong influence, with the help of South Bo, and promote Kunming to become China's most suitable Exhibition City and Exhibition Capital facing Southeast Asia and South Asia?

Before closing the door of an advertising agency, several workers were busy with a spray painting cloth, which printed an advertisement for an enterprise to attend the exhibition.

The boss smiled and said, "now

A lot, and our business is much better. "

In the first two years, the company's customers are mainly local enterprises in Kunming. "Usually they have meetings or activities, and they will spray things, but not many, and the specifications are generally not large."

But over the past two years, the boss has seen a marked change.

"Now the exhibition in Kunming is coming from day to day, one after another."

He told reporters that he had taken the foreign enterprises that came to the exhibition as his main target customers.

Every time someone comes to the store, he does not forget to hand in his business card, and every time he holds a large-scale exhibition, he will ask the clerk to send cards to the exhibition site.

Those who benefit from the development of convention and exhibition economy are more than just participating directly in the exhibition enterprises.

Although official statistics on Kunming's economy have not been formally made by the exhibition economy, we can extrapolate the exhibition's huge pulling effect on Kunming's local economy from another group of data peeping Panthers.

Take the first report of the first meeting of the South China Expo as an example: the volume of imports and exports reached US $383 million, an increase of 32.9% over the same period last year.

85 investment projects were signed, of which 11 foreign investment projects totaled 2 billion 713 million US dollars, and 1 billion 60 million US dollars were planned to be utilized. The total investment of 74 domestic projects was 129 billion 980 million yuan, and the introduction of domestic capital 129 billion 300 million yuan.

Some projects can even start construction within the year.

As we all know, foreign trade, investment and consumption are the three carriages that drive economic growth.

In addition to promoting foreign trade growth and attracting project investment, from the finest point of view, the clothing and necessities of the guests during their stay in Kunming, the sponsorship of the business to the South Expo, advertising and

It has become a good opportunity to promote Kunming's economic development.

We can foresee that tourism, aviation, pportation, plation services, financial services and other related industries in Kunming will all achieve leapfrog development under the impetus of the South Expo.

Data show that the first session

There are 1198 cars imported from Kunming Iron freight company.

Internationally recognized Convention and exhibition industry's pulling effect is about 1: 9, that is to say, the revenue generated by the exhibition industry will reach 900 million yuan per 100 million yuan of direct revenue.

"If you hold an exhibition in a city, it's like having a plane spread over the city."

This is the classic jargon that is widely praised in the industry.

The concept of "1: 9" illustrates the relationship between exhibition industry and related industries, but we can not simply use this ratio to generalize completely.

In fact, the Convention and exhibition industry is not only a traditional service industry, but also a new service industry. It is both a production service industry and a life style service industry. It is not only an important category of service industry, but also an important carrier for other service industries. "

A person in charge of the city Expo Bureau said.

City Commerce Bureau stakeholders in the media interview before also believe that the South Fair will be located in Kunming, can promote the relocation of Kunming's urban functions, effectively stimulate the municipal construction, financial services, trade and logistics, tourism and cultural industries and other related industries to accelerate development, Kunming will speed up the pace of internationalization of the mainstream cities.