The Advantages Of "Internet + Exhibition" Are Obvious.

The exhibition is a high degree of convergence of logistics, stream of people, capital flow and information flow.

In Dongguan, China's processing trade products fair, international famous furniture (Dongguan) exhibition and other professional exhibitions can also bring together the most high-end products, enterprises, talents and information in the relevant fields of China and the world.

However, what is a fly in the ointment is that a short exhibition is two or three days and a long five or six days. After the exhibition, everyone will go on their own, most of them forget about it.

In a certain way, the traditional convention and exhibition mode is not high enough for the utilization and development of convention and exhibition resources.

This is not because the exhibition industry does not work hard, but rather too much resources and time is too short to develop in the traditional way.

A few days ago, the State Council put forward some suggestions on further promoting the reform and development of the exhibition industry to speed up the process of informatization.

We should guide enterprises to use modern information technology to carry out service innovation, management innovation, market innovation and business mode innovation, and develop new exhibition formats.

A virtual exhibition will be held to form a new mode of online and offline integration.

We should promote the application of cloud computing, big data, Internet of things and mobile Internet in the exhibition industry.

It is foreseeable that the Internet business based on PC Internet and mobile Internet will become the future.

An important part of it.

The model of the offline Exhibition + online exhibition will be the mark of the large exhibition.

First, in

Propaganda, online and offline propaganda combination way is undoubtedly better than traditional offline channels alone.

This is especially true for professional buyers.

Many professional exhibitions need to invite a large number of foreign professional buyers to attend the meeting.

So, through e-mail channels, through foreign professional website advertising channels, it appears affordable and efficient.

Second, docking the needs of both suppliers and suppliers is the most important basic function of the exhibition.

Exhibitors,

Although the basic information is compiled and compiled, the exhibition service mode of manually paired information promotion is quite effective, but there are many problems, such as high cost, low utilization rate of information and large matching error.

Once big data, cloud computing and mobile Internet technology are introduced, many past problems can be solved easily.

Exhibitors only need to use appropriate channels to input information from exhibitors and buyers accurately, and even need to guide people to submit information of individuals and companies and products to the system. The subsequent supply and demand matching, information distribution and other exhibition services can be automatically completed.

Third, in the past, the products of professional exhibitions were directly corresponding to distributors and wholesalers.

But on line, these products and services can be displayed not only for 365 hours, 24 hours a day, but also for online pactions without stopping.

Moreover, online can not only dock with merchants, but also directly sell products to ordinary consumers.

It can even achieve precise marketing and precise customer management through big data, and achieve localization service through cooperation with overseas retailers.