Why Do Consumers Prefer Imported Shoes?

Recently, reporters visited several shopping malls in Beijing and found brands. Spring shoes All of them are on sale, and some new products in summer are on shelves. In Beijing Chongwenmen new world department store, one floor, the reporter saw the discount of footwear products is relatively large, usually in the 5~9 fold.

Reporters understand that the shopkeepers said, "there are more festivals in the near future, labor day in early May, mother's day in mid May, children's day in June 1st, every holiday, there will be discount promotions in our special stores, and new products will also be discounted. It's just that some new products are not as good as the old ones. A saleswoman from a women's shoe shop told reporters at the new world department store. Later, the reporters found some shoes marked "new" in the shopping mall, but most of them, like the salesperson, said that the discount rate was not large.

　　 Footwear products prices fall

Apart from the discount of domestic brand shoes, the reporter noted that many imported leather shoes for men and women are also playing the banner of preferential competition. The price of leather shoes in a Italy brand sales area is between 300 yuan and 2000 yuan. "Our family's imported shoes and their producing areas are in Italy. If they are suitable for themselves or like, buying home is very cost-effective." A salesperson said.

Subsequently, the reporter also found in online shopping mall, both domestic and imported shoes have launched promotional activities. There is not much difference between discount strength of online shopping mall products and discount of shopping mall, but the price of online shoes is relatively low, so the overall price is much lower than that of shopping malls. "This is our new imported shoes, the quality is very good, the origin is South Korea, now there are promotional activities, after the price is 280 yuan." A woman shoe shop owner told the reporters.

Quality and price of imported shoes

Although both domestic and imported shoes sell promotional cards, Imported shoes The sales volume is much better than that of domestic shoes. "This time, I want to buy a pair of shoes. I find that all kinds of shoes in the mall are on sale, and the discount is also very strong. Especially for some imported shoes, the price is falling considerably. A consumer is shopping for women's shoes. "Compared with domestic shoes, I still want to buy imported shoes, the quality of imported shoes is higher, and the price is not expensive." Ms. Wang said consumers. "It is better to choose shoes for children or choose a pair of imported ones. I value the quality of imported shoes, and the quality of products abroad is more comprehensive, and the use of harmful substances in the process of shoemaking is stronger than that in China. The imported children's shoes I bought this time are from the United States, and the price is not expensive after the discount. Ms. Yang, who is buying children's shoes in children's products area, told reporters.

Reporters learned that compared with domestic shoes, the recent increase in sales volume of imported shoes is relatively large. "Our counters are mainly imported shoes, all shoes products are produced in Italy, the most recent week to buy imported shoes more consumers, sales growth is faster." A saleswoman from Beijing's Han Guang Department store told reporters. "We have several imported shoes, some of which are made in China. shoes From the recent sales situation, pure imported shoes sell better, although the price of imported shoes is higher than that of domestic shoes, but after 50 percent off, some imported shoes in spring are cheaper than those made in summer, and many consumers feel that the purchase of imported shoes is more affordable. A man shoe salesman said.

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