Carin Wester Pform Business Mode To Turn Consumers Into Investors

Sweden's fashion brand Carin Wester recently launched a round of equity chips in the crowd raising platform Funded ByMe.

Although the details of the financing are only open to registered users of Funded ByMe, insiders revealed that Carin Wester had raised 100 thousand euros in the first 7 hours after the start of the recruitment, and 200 thousand euros had been raised in two days.

Funded ByMe says this is probably the fastest fashion congregation case.

The financing plan is planned to raise 430 thousand euros, and the opening time is 45 days.

The Carin Wester brand was founded in 2004.

The founder, Wester, graduated from Beckmans School of design and worked for H&M and Paul&Friends for some time.

In 2005, the company won the ELLE New Year Award.

The company is making a comprehensive layout for their global expansion.

Carin Wester plans to expand its stores to Scandinavia, Germany, Japan and the Benelux Economic Union (Belgium, Holland and Luxemburg) in the coming months.

Funded ByMe describes this crowd raising approach as "

"Marriage", this kind of marriage turns pure product preferences into investors.

The founder of Carin Wester said: "we want to cooperate with people who like our brand.

They are very good brand ambassadors. They are willing to work hand in hand with us to help us find new consumers.

She believes that the future financing strategy will follow this pattern more and more.

FundedByMe CEO and partner Daniel Dabobczy believes that this crowd raising mode has created a snowball effect for Carin Wester.

The secret of success lies in full and perfect preparation.

They saw the crowd as a "marketing campaign" and achieved success.

They create topics in social media, earn eyeballs in newspapers, and frequently update their dynamics on websites. Facts have proved that all these actions have received good returns.

FundedByMe is a public offering platform that provides a full range of services. In addition to the Carin Wester that is being raised, two other fashion companies have successfully completed the stock raising scheme through its platform this year.

In March this year, MOTEI, an online platform focused on fashion information, raised 93863 euros through Funded ByMe.

MOTEI provides online fashion information for all kinds of people, such as retail stores, brand stores, suppliers, designers and department stores.

Another successful case is the fund raised to 244860 euros for Plick in January this year.

Plick is a mobile phone application that provides high quality second-hand clothes trading platform.