Learn To Manage Clothing Stores With People And Data.

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In the process, the store manager needs more partners to assist in his work, to do his work better, and to inspire the spirit of the team members.

Therefore, the shop keeper should always pay attention to the responsibility of the subordinates, and at the same time let the subordinates give full play to their tasks.

In addition, we should have the supervision process, give subordinates guidance and training, and give full play to the role and potential of human beings.

"Data" management is based on the number of shop target decomposition to guide and assess shops.

Work, in simple terms, should establish relevant standards for all kinds of time.

For example, the standard time allocation requires employees to work time, 60% spend on sales, and 28% spend on non sales activities, which can have 5%.

7% can not be in the sales place.

Any deviation from these standard time should be understood and corrective measures taken.

The job of a shop keeper is very complicated. To ensure that the work of the whole shop is well organized, it is necessary to effectively manage their own time and ensure efficiency. At the same time, it is necessary to effectively manage their emotions, actively cope with the pressure of work and performance, and maintain the good condition and atmosphere of the whole team.

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Interact with customers.

Shopkeepers have to involve customers in order to gain an in-depth understanding of the customer's purpose.

Specific methods include developing customers, observing customers, and putting themselves in a position to experience the environment of customers.

Shops are deeply aware that customers are concerned not only with product characteristics, platforms and architectures, but whether products purchased can solve problems.

Experimental verification.

When shopkeepers define the market clearly, first of all, they need to find ways to confirm that the market is consistent with their previous understanding and avoid misunderstanding.

Specific measures include: in depth communication with the target customers in the market segments, clarify the existing problems, and then carry out experimental verification to enable potential customers to understand the value proposition of enterprise products.

Faced with the uncertainty of the market, it is necessary for shopkeepers to carry out usability verification at the early stage of the product launch to evaluate whether the final products produced in the future will be reliable, and whether they can solve the existing problems. The sooner the usability validation is started, the more timely errors can be found and the development direction of new ventures will be corrected.

Data analysis.

Big data has become the source of new invention and new service, and will certainly cause profound changes in human thinking, business and management.

By mastering the correct data, we can know which characteristics of the products are customers' preferences and what are unnecessary. It can help shopkeepers to make more rational use of their limited resources and improve the accuracy of decision making.

In order to make up for their deficiencies in market and service thinking, shopkeepers need to strengthen interaction with customers and fully understand their explicit and implicit needs.

Exceeding customer expectations usually improves customer loyalty and helps enhance the profitability of new ventures.

However, with the rapid development of Internet technology, the source channels for customers to master product information are greatly broadened. Information asymmetry between enterprises and consumers has been solved in the past. It is becoming more and more difficult for enterprises to acquire customer loyalty and retain customers.

Therefore, after meeting customers' demands, shopkeepers need to further strengthen their contacts with customers, laying the foundation for further development.

Customers are the buyers of the final products and services, and the basis for the survival of the shops.

The store is deeply aware that the connection with customers is long term, not one-time.

The process of keeping in touch is the process of actively identifying the existing and potential needs of the target customers and constantly creating value for customers.

In a rapidly changing market environment, only customers can truly understand the market. Stores find new market opportunities from customers' changing needs through close communication with customers.