"Grandma'S Underwear" Is More Popular, Making Vitoria'S Secret Hard Hit.

In the past year, sales of light and bright T-shirts dropped by 7%, while sales of plain underwear, plain underwear and waist pants increased by 17%, according to market research firm NPD Group.

Perhaps, as the rise of boots and pockets, and the same reverse thinking, young girls are beginning to wear "Grandma's underwear" - not just on laundry day, American holiday, September 5th.

The report also referred to the pursuit of a practical Ten Undies to support its own view.

The secret of Vitoria has always been shred by lightweight T-shirts and plastic underwear. This method seems to be no longer useful.

Greer Simpkins, the designer of women's underwear, said: "most women now want the simplest things to satisfy their daily needs. It's enough to wear good looks and comfort."

It controls 35% of the underwear market and increases by 15 percentage points over the same store every quarter.

But the brand is under pressure.

Angel supermodels such as Karlie Kloss and Doutzen Kroes have left, and AdoreMe and other emerging companies are poaching up those top designers and making them cheaper.

Similar products are available.

"Like Abercrombie & Fitch, the secrets of Vitoria have been labeled as male chauvinism and obsolete labels, and are facing the danger of losing female customers."

Brand experts and University of Southern California professors told Business Insider.

Abercrombie & Fitch has long dominated the youth market, but the brand lost its dominance after failing to keep pace with the competitors of H&M and Forever 21.

Sehdev said: "the secret of Vitoria can no longer hide behind the fancy and outdated concepts of 70s, such as supermodels and sky bras, and should learn to have a real dialogue with women."

As we all know, the brand employed ten famous models to represent its brand image "angel".

This year, it also spent a lot of money on the TV fashion show, displaying a diamond chest with a price tag, worn by Tyler Swift (Taylor Swift).

Sehdev also said: "the stylish positioning of its own and excessive publicity has deviated from the sophisticated and complex state of modern young women."

When consumers change the concept of beauty, the secret of Vitoria is out of date.