What Are The Reasons For The Loss Of Clothing Stores?
Many people decide to do business, and they want to get everything done at once.
Taking time is a good thing, but without analysis and planning, action is blind.
When you want to open a clothing store, you have to answer a few questions at the very least: where do you want to open a shop? What style do you want to make? What style do you want to make? What is the price of your mind? Do you want to do the same style, price and business circle? What features do you want to make? Why do consumers choose to go into your clothing store and buy clothes? If you can't answer these basic questions, you'd better not shop first, go to the market first, and have a clear understanding of the market.
Many bosses who have just started to go to the wholesale market only buy goods according to their own preferences, do not know the market and plan less of their products, so they won't sell well if they take them back.
It is a good thing that consumers approve of. Their favorite customers may not like it. We should study the preference of the guests rather than the boss himself.
Do you always open the door sooner than others, do you always stand at the door and look forward to the arrival of every customer? Do you often go to the surrounding goods to see and understand others' business? Do you share your experience with your peers? Do you often call the suppliers to understand their situation? Success will not come easily, and business must be vigilant at all times, with a sense of urgency.
Business is all about making money, that's right.
But many
Boss
Because of this reason, they can't go on because they want to make money in every way, make money every time and make money every hour.
For clothing stores, popularity and passenger flow are very important, which often depends on the feeling of consumers entering the shop for the first time. They feel good that they will continue to come and bring popularity, and it will be hard to come back later if they feel bad.
The consumer's perception is mainly about the perception of the price performance of the clothes. Good quality and moderate price will attract them. If the price is higher than what they expect, they will lose.
Under such circumstances, clothing stores do not necessarily have profits for every item, they can take some money to do activities and attract popularity. This way has many mature.
Couture
The result is very good.
In a professional language, it is to categorize and locate their products. The categories we often adopt are sales volume products, profit products, attacking products and image products.
As the name suggests, sales volume products bring sales to clothing stores. Their profit margins are low, and they can bring popularity and passenger flow. Profit products are the main products, and their styles, quality and price are all competitive. They can bring profits to clothing stores. Attacking products are targeted against the products of competitors around them. The image products are high-end products and enhance the image and grade of clothing stores.
With a simple analysis of their sales, bosses will be clear about their product status. This is an important strategy for clothing stores.
Well
Source of supply
It is scarce, not to be found in the market, but to carefully compare and communicate in detail, and to understand the concept, strength and management consciousness of the manufacturers.
A good source of goods generally has the following characteristics: 1., the quality of the products is stable; 2., the styles are updated with good rhythm; 3., the price is moderate; 4., the delivery speed is fast; 5., there are certain conditions for return.
Promotion is an important way to drive popularity, but bosses without professional training often think that promotion is a price cut or a discount.
Yes, price is very attractive to consumers, but anyone who uses price cuts will be used.
For consumers, price cuts are common, and ordinary price cuts are less attractive to them.
The power of promotion is based on the study of consumer psychology and the combination of various promotional means.
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