SF: Hey, B2C: It'S Still On The Way.

Little known is that today's SF commercial HSF and HSF preferred SF business. In 2011, it has been registered. Interestingly, the first appearance of Shun Feng business was the introduction of several hairy crabs. In 2011, it launched a campaign of producing straight hairy crabs and needed a commercial license. In fact, it was registered in 1 years. Interestingly, the first appearance of Shun Feng business was the introduction of several hairy crabs. In 2011, it launched a campaign of producing straight hairy crabs and needed a business license, so a company named Shun Feng business was registered. The shopping scene of hairy crabs is actually a common personalized service in the electricity supplier era. It also exposes the limitations of the traditional express business.

Wang Wei has repeatedly mentioned that the traditional advantage of SF is in the B2B business, and the HSF Hakka is just an attempt to do a good job in B2C business. Although the reputation of SF express business comes from the accumulation of ordinary customers, the courier companies that provide standardized express services actually do not really provide differentiated services.

This is why the rise of the electricity supplier is accompanied by the existence of Shun Feng and four links. However, the reason why the landing company is still popular in the past two years.

Wang Wei needs a business scenario to change the inertia of SF employees serving customers. This is the reason for the emergence of HSF Hakka. From the point of view, we can see that the location of HSF's customers is often concentrated in residential areas, and most of the existing business outlets are concentrated in business district and industrial area. This also objectively explains why Wang Wei said that Shun Feng is strong at the B end, and that the task of HSF Hakka can not be realized on the basis of the original mesh stitch.

But after a year of trial and error in 2014, Shun Feng also realized that the value of HSF Hakka has not yet been fully realized. It needs a bigger platform to show its value, and hey guest's own mode also needs upgrading, which leads to the emergence of SF business. In the past, the registered licence resources came into operation.

Considering that SF business has been registered in 2011, many people will think that "SF" is "foresight", and Li Dong laughs. He said that Shun Feng has accumulated some resources for this "licence" resource, and has to pick up it when there is business need, so it is completely "smart" without the outside thinking.

Li Dongqi explained that because Shun Feng is a logistics company, it is from the offline perspective to see the online. Regardless of the electricity supplier or other services, it is ultimately necessary to achieve the three streams of logistics, capital flow and business flow. Therefore, the emergence and operation of SF business is also a matter of time. Prior to that, Shun Feng finance was established and operated.

Hey, what is the initial positioning of customers? This can be analyzed from the income structure of Hayes. The interpretation given by SF official is that there are four sources of income for hi customers, namely, commercial sales, community services, express delivery services, and key account marketing. There are also insiders pointed out that in 2015, the headquarters of Shun Feng opened 50% of its advertising outlets for independent investment, and could charge a certain advertising fee. "Many of our stores are profitable." Li Dongqi said. However, this profit is more expedient, not through the transformation of B2C to earn from users.

However, from the first day of the birth of HIC, it has many ties with its fellow brother, Shun Feng. "Hey, the first source of customers also comes from the best choice." Li Dongqi said. 2014 double eleven, SF preferred also with hey guest, Shun Feng cold transportation joint operation to achieve 5 days (November 6th -11 11) sales 280 million yuan sales record.

Now, the premise of HSF Hayes (including Shun Feng family) and Shun Feng's merger is the integration of the backstage information system. The SF Hayes, including the SF family, first undertook the function of the best offline store. Hey, when the guests were born, it was the time when O2O was in the ascendant. Maybe it was influenced by the boss's "transition from hand to mouth". The director of supply chain, who is responsible for hacker, once interpreted O2O as "mouth to mouth" in an industry communication. However, until a year later, this sentence came true.

However, the integration of SF business does not mean that the stores will become the preferred vassals. The biggest difference between the 2 version and the 1 version is that more service functions extend. If SF is more like a convenience store that can send and receive couriers, then the 2 version of SF is outstanding. Door-to-door service 。 "We can do the local duty service, that is to deliver meals and deliver medicine. We have tried some medicines in some places, sending dozens of orders a day, and having a quick match, such as meals." Li Dongqi said.

It should be said that in 2012, even if it was Wang Wei himself, he did not fully reflect on the direction of the future. In the context of electricity supplier's self built logistics becoming a trend, logistics companies in turn will be a bigger challenge. At that time, the company that opened the electricity supplier was not a SF company. However, until now and making certain influence, only SF preferred.

The key is to take the next step. The next step is to open the logistics platform and make money in the third party logistics to cover costs and inputs. And logistics to do electricity providers, should also be like the same, from vertical electricity providers into a comprehensive electricity supplier?

Now it seems that Wang Wei is directly taking a step in checkers. In an interview, Li Dongqi pointed out to Chinese entrepreneurs that the future of SF will also develop to open platforms, but the ultimate goal of SF is still "service" rather than commodity itself. The mall has gone through the vertical electricity supplier - the comprehensive electricity supplier - the home to service trilogy, while Wang Wei's commercial layout is from the vertical electricity supplier service. In 2015, various door-to-door services were launched, and in 2014, HSF Hayes launched the "multi wash" business.

　　 Li Dong Qi I believe that this is the direction of the future of SF commercial. "Let me give you one of the simplest examples of changing clothes, and we can not afford to change clothes in any community. But if there is a store for collection and distribution, we can completely change the clothes to the central authorities, and I am also doing some experiments with some cities."

The new exploration of Shun Feng business Wang Wei The train of thought is getting clearer. In early 2015, Wang Wei used the "early tea model" to explain the SF mode in a popular way. Taking a common morning tea, for example, a morning tea restaurant is highly personalized from the front desk. The Internet age is an era of highly personalized demand. But from the background, it is highly standardized. What is the relationship between morning tea and Shun Feng? Wang Wei said: "Shun Feng is going from simple express logistics enterprises to service oriented enterprises with internet thinking. What role will we play in the future? Is it a logistics provider for hotels, restaurants, a hotel's information system, or a simple visitor?

Wang Wei's answer is that these are SF. Do it all!

In fact, the top level design of Shun Feng business is fully in line with the "early tea model". Li Dongqi pointed out that there are two core elements of SF commercial, one is the whole channel, the other is community-based. Community-based emphasis is on the individualization and localization of services. "A community with large numbers of middle-aged and elderly people and young people living there must be different in terms of goods and services."