• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    What Does The Display Bring To Us?

    2015/6/2 12:03:00 31

    ClothingDisplayStrategy

    I remember one time, we conducted a display training for a group of 40 senior shop managers in an enterprise. Before training, we first divided the store managers into three teams: red, yellow and blue. We raised such a question. What did the customers want to get besides clothes? Three members of the team wrote these answers on paper after a long time of reflection and discussion.

    A. red team: atmosphere, friendship, kindness, fashion, superiority and good feeling.

    B. Huang team: good environment, friendship, popular information, respected feeling and life experience.

    C. blue team: good shopping environment, smile, fashion feelings, excellent service, value for money.

    These store managers have at least three years of terminal management experience, and they still have a good understanding of customers.

    Therefore, we believe that this answer is basically true to reflect some of the psychological feelings of customers.

    Here we can find three answers: customers need not only to buy clothes, but also to experience the spiritual experience of "respect, desire and smile" between people and people. They also need the experience of "good environment, fashion information and atmosphere".

    Giorgio Armani, a famous fashion designer in Italy, was engaged in window display in a department store in Italy, and Armani, who was born in the early days, has a deeper understanding of the store. "We need to create an exciting and unexpected experience for our customers, while maintaining a clear and consistent recognition on the whole.

    Every part of the shop is expressing my aesthetic ideas. I hope to show my design in a space and atmosphere and provide a deep experience for the customers.

    Please note this sentence: "every part of the shop is expressing me."

    Aesthetic concept

    I want to show my design in a space and atmosphere. "

    That is to say, Armani's clothing is sold in the specific environment of Armani stores, specific lighting, display methods and salesmen's services. Under such a specific brand culture atmosphere, is it conceived that if Armani's clothing is sold in a disorderly low-grade wholesale market, can it also sell the price of the exclusive store? Therefore, in this sense, the way of display and clothing are equally valuable, and display can promote sales and create value.

    Famous

    Leisure clothes

    Since its entry into the mainland in 1992, Giordano has been spared no effort to promote its display at the terminal.

    Giordano sees the role of display in this way: the merchandising function of goods display is more powerful than any other media, and the first impression that goods give consumers is a lasting impression.

    Visual merchandising is based on the front line of sales. It is a silent salesman.

    Coincidentally, ZARA, as a new icon of international brand, is right.

    display

    There is also its unique view: "although the quantity of each series of goods is limited, but through two times a week to update inventory, the rotation of goods, the store still gives people a refreshing feeling every day, which is the good effect of pre setting the exhibition plan.

    Customers can't help but look around in the shop. They feel that the store seems to be updating forever. "

    What does the display bring to us? I think there are two functions:

    1., to promote product sales: through various forms of display, stationary clothing can become a target of customer concern.

    Use the visual language to attract consumers by recommending goods and newly listed products.

    At the same time, through scientific planning and careful display of the selling yard, the grades of goods can be raised and the added value of goods can be increased.

    2., the spread of brand culture: clothing in addition to material aspects of things, but also a culture.

    Good display not only tells the sales information of the store, but also delivers a unique brand culture of the enterprise.

    Only when a brand establishes its own brand culture, can it enhance the impression of the consumers on the brand, thus forming a group of loyal customers.

    It can stand out from many brands, enhance brand competitiveness and occupy more market share.


    • Related reading

    Excellent Clothing Display Is Very Important.

    Window display
    |
    2015/6/1 22:18:00
    43

    Good Display, Light Booth, Good Idea, Good Future.

    Window display
    |
    2015/6/1 15:35:00
    22

    How To Make Advertising Image Is Particularly Important.

    Window display
    |
    2015/5/31 21:23:00
    34

    Fashion Display Should Be Matched With Style And Color.

    Window display
    |
    2015/5/30 22:43:00
    40

    The Three Step Is To Help You Solve The Failure Of Fitting Room Decoration.

    Window display
    |
    2015/5/29 22:23:00
    29
    Read the next article

    Home Store Selling Cross-Border To Non Related Industries Across The Border

    The big pformation and cross boundary of home stores is a new business mode of independent choice, or a helpless action under the pressure of survival. Next, let's take a look at the detailed information with Xiaobian.

    主站蜘蛛池模板: 亚洲成av人在线视| 在线国产一区二区| 国产a久久精品一区二区三区| 九九精品免视看国产成人| 777奇米影视四色永久| 欧美亚洲国产精品久久| 国产超碰人人模人人爽人人添| 亚洲精品成人a在线观看| 99久久精品免费视频| 波多野结衣潜入搜查官| 在线观看亚洲一区| 亚洲综合激情另类小说区| 99久久综合狠狠综合久久| 波多野结衣不打码视频| 国产高清在线免费视频| 亚洲日本久久一区二区va| 44luba爱你啪| 欧洲乱码伦视频免费| 国产成人精品视频一区二区不卡| 亚洲av日韩精品久久久久久久 | 欧美视屏在线观看| 国产香蕉视频在线播放| 亚洲国产欧美另类| 国产在线一卡二卡| 日本乱人伦aⅴ精品| 啦啦啦在线免费视频| z0z0z0另类极品| 波多野结衣视频网| 国产精品亚洲片在线观看不卡 | 国产午夜无码福利在线看网站 | 动漫乱理伦片在线观看| jizz大全欧美| 欧美日韩动态图| 国产欧美精品一区二区三区四区| 久久精品国产99久久99久久久| 色偷偷91久久综合噜噜噜| 小雪与门卫老头全文阅读| 亚洲欧美激情精品一区二区| 四虎1515hh永久久免费| 无码精品日韩中文字幕| 午夜三级国产精品理论三级|