Interpretation Of The Business Model Of Shun Feng: Light And Heavy Of Shun Feng

After the birth of hey, many people have paid high attention to it.

At the 2015 convenience store conference of the China chain association not long ago, Pei Liang, Secretary General of the China Chain Association, made special mention of Hakka in the keynote speech.

The reason is self-evident, in the convenience store retail industry peers, Shun Feng is also a terrible opponent.

By the end of 2014, hey customers slowed down the pace of opening stores, but even so, by May 2015, the number of adjusted customers was still close to 2700.

In contrast to the "2014 major chain store development" published by the China Chain Association, hey customers are already proud of their number of stores in addition to lagging behind the convenience store brands of Sinopec and Sinopec (Kunlun and Yi Jie are the scale of tens of thousands of households) and Wang Mei Yi Jia (6390) of local convenience stores. If hey customers get on the list, they can rank fourth.

The popular point is that the famous convenience store brand family and 7-ELEVEN's mainland stores in China even fail to catch up with the total number of customers.

In any case, the expansion of speed and capital strength is shocking by opening so many stores in one year.

Li Dongqi also said: "you may ask," how are you doing this year? I think it's the 1 stage of the hacker. At this stage, we try very hard to set up shop and prove that we have the ability to open 50 stores a day. "

Some people are not optimistic about the SF mode. The most famous representative is probably Shao Yuanyuan, the 001 founder of the community.

It is generally believed that Internet thinking must make the company lighter and lighter. In his view, the mode of SF is obviously too heavy.

Shao Yuanyuan once described the community 001, "this is a light logistics."

Because community 001 do not do procurement, do not do supply chain, nor do warehousing, these are done in cooperation with people, "I just to solve the most accurate distribution of the end."

But some people think that it is reasonable for SF to be so heavy. A convenience store practitioner in Chengdu, Sichuan, pointed out that at first, Jingdong had launched an ambitious cooperation plan for ten thousand convenience stores to make the convenience store a social tentacle for Jingdong. However, it ended up unsettled. One of the reasons is that the mode of cooperation can not provide the best service at all.

The cost of running in and docking between different businesses will ultimately affect the customer experience. "I need fresh fruits and vegetables. I'll order it in the morning, and you can deliver it in the afternoon," he said. "The last thing consumers call is convenience stores."

Such a mess, convenience stores have no incentive.

In fact, the business of Shun Feng has gone through a number of trial and error paths.

In addition to SF preferred still insist on fresh direct mining, Shun Feng does not want to intervene more in procurement, this is consistent with the community 001.

"Hey, customers must be platform based. Hey, customers do not have a product that we sell.

You will see that it is becoming more and more platform oriented. I think this is a process and a path problem. "

Li Dongqi emphasized.

He pointed out that the first choice for Shun Feng was to cut through the fresh cut to do self run direct mining.

"When I first made the best choice, I could only find two batches when I was talking to others.

), the three batch, there are now a large number of businesses to ask whether they can choose the best.

At the very beginning, I would like to build a thing that people will not come. When we have established a certain customer recognition through the breakthrough in fresh and cold chain, we have further strengthened our own security capabilities, and improved the service for goods and suppliers.

But he also pointed out that for some non standardized products, or users rely on brands higher, they will continue to pick up, such as litchi.

In this way, the platform of Shun Feng can even become an incubator, for example, Shun Feng has recently launched the business of Shun Feng Hai Tao.

"We are also a platform for Hai Tao," said Shun Feng Hai Tao, one of the businesses for me, and a big client.

Li Dong Qi, for example.

In fact, the pformation path of commercial pformation has become more and more like a traditional retail business pformation path.

On the one hand, it should embrace the Internet. On the other hand, it should try to revitalize its offline resources. For SF, this resource not only means 40 million users who have a certain degree of awareness and loyalty to the brand, but also includes more than 10000 SF EXPRESS outlets and more than 20000 cooperation outlets.

"Our line is much more powerful than the line, no matter it is drainage cost, sales ability, promotion ability is much stronger than online, this is also our ability accumulated over the years.

Our large network's collection team has tens of thousands of outlets. Once these capabilities are mobilized, they will have considerable attraction for businesses. In fact, we can match them accurately. "

Li Dongqi pointed out.

It is precisely because of this, Shun Feng obviously has to continue on the road of "heavy logistics".

However, in accordance with this development idea, on the one hand, we can achieve the synergy of the development of SF commercial and maternal SF EXPRESS, but on the other hand, this is still playing.

Traditional advantages, distance

The proposed backstage is highly unified, and the front desk is highly flexible with the "Guangdong morning tea mode" still quite large.

At present, Wang Wei seems to have enough patience to grow the "giant baby" of SF business. He once said that he can only see two things if a new project can be launched. One is whether it can bring lasting benefits to employees and help them realize their value; and two, whether this approach affects the quality of service.

All two indicators have one vote veto and will be suspended if they fail to meet the requirements.