The Location Of A Clothing Store Must Be Kept Firmly In Place.

To determine the direction of flow and flow of people, first of all, you must know where people are going, not just there. You can spend some time calculating the morning, afternoon and evening periods in areas of interest.

Statistics of the number of people entering the shops and the proportion of office workers, students and housewives in the neighborhood should be counted at least on weekdays and weekends.

In this way, you can know that your effective customers and potential customers account for about half of the total traffic volume.

In addition to where people go, you have to consider how long it takes people to get to your store. Do they have time to go to your shop and take a look around.

The second step is to inspect the surrounding environment with a prearranged place to shop. This is to be observed from two angles, one is the merchant's point of view: what signs indicate that the site can be created.

What is the fixed population consumption rate in this area? Secondly, from the perspective of customers: will you go shopping here? What crowd are you shopping here? There are some cool corners in the golden area, and there are also popular strongholds in the secondary business circles.

The most taboo place to find is to see someone else succeed, so they want to replicate a shop next door.

In addition, if you can take a step ahead of others to intercept customers on the customer's route, always pay attention to the position of your opponent and find a place to fight against it. You must stay in the lead. Otherwise, the business may be affected by the downwind of the same nature store.

Competition is the eternal theme in shopping malls, and its rule is survival of the fittest.

Please look at the shop front with the mood of your first date.

Look at it first and look closer. Imagine your shop's feeling in this space. Once the shop name is placed on the sign, will it be conspicuous? Can people who drive the car see it? Can pedestrians notice it on the sidewalk? A good storefront is like a live advertisement, not only convenient for people to find you, but also able to show themselves to potential customers on the road.

It will be considered that the quality of the merchandise adjacent to each other is quite similar, so it is very important to be in the same place with similar or related brands.

For example, when we open a golden apple brand store beside a large wedding photography, shopping mall or supermarket, customers who visit these places will also be attracted by our store.

In addition, if you can meet a good neighbor such as dry cleaners, that's better. Because these stores have the opportunity of "two visits", people will send clothes to wash, and they will be brought back again every few days. Post offices, supermarkets and banks are also easy to use.