Wuhan Garment Industry: Heading For "China'S Famous Clothing City"

"Han style clothing" shows the advantages of a region's industrial resources and industries through a concept, which is deeply rooted in the minds of our employees.

At the present time, I am really unconvinced by this development.

Mild Liu Shuren spoke of this "unacceptable" tone, and his intonation also increased involuntarily.

As a coordinator of costume and industry for 22 years, he summed up the dilemma of Han style clothing as "not confident".

In the stage of pformation and wandering, blindly abandon their brand characteristics and copy others' brand operation mode.

"The clothing industry market is very big, Han faction clothing now three or four lines city coverage is very big, lacks is the quality.

We must be confident and persistent, and work together to create a benchmark brand with market impact, and form the first phalanx. Other brands will follow suit and do a good job in order to form a fine division of labor and solve the homogenization problem.

He said, this is like making mobile phones, mobile phone manufacturers do not necessarily have to do all their own accessories, responsible for their own creativity, professional OEM to complete.

Speaking from the clothing industry, to make cashmere coats well, make this brand and make a brand, not necessarily trousers and women's clothing, and can form a complex by other more professional brands.

His vision is the "Han workshop" that is being tried now.

It is believed that not only the Han style women's clothing, but also the National Women's clothing is facing the problem of where to go next.

On the one hand, the impact of the electricity supplier, the personalized demand of consumers, the pformation of consumption patterns, and the adverse effects of homogenized products in the shopping mall have led to a serious decline in the performance of clothing. On the other hand, the cost of clothing has increased substantially, plus the retail price of clothing, resulting in a very low cost performance of garments, a sharp decline in production and sales, and an increase in inventory. Some manufacturers are afraid that the volume of clothing will increase and decrease.

The number of products leads to inadequate product, poor pition, poor collocation and poor interoperability.

The vicious cycle of this series is the plight faced by many domestic women's brands with no characteristics.

"Next, there are many more famous ones.

Fall down one after another.

The era of clothing profiteering has long passed, and then comes the era of rational, normal and flourishing clothing industry.

He said.

However, the bottom line of Wuhan's revival of clothing industry is still.

This is still the largest clothing production and retail center in the central region, and still has outstanding scientific and educational advantages, solid textile industry foundation, and solid garment manufacturing support.

Local governments also have ambitions.

According to the reporter, "Wuhan revitalization Han clothing industry special planning (2014-2019)" proposed to create "China's clothing city", the relevant supporting policies have been introduced, Wuhan will produce special funds every year.

The Wuhan international fashion week has been held for three consecutive sessions.

In the fashion show shows, famous brands at home and abroad come out one after another. Wuhan brands compete with each other, bringing not only the splendid visual feast, but also the fashion dream of a city: a modern mega city should have her beautiful neon, elegant temperament, dress and dress, and can become the most fashionable business card.