Tiffany What Do We Do To Make Up For The Decline In Sales?

To compensate for the drop in sales caused by the strong dollar.

Want to suck up the most wealthy consumer groups.

Recently, Tiffany announced the latest financial results, Tiffany&Co. net profit fell 17% to 105 million U.S. dollars over the same period, net sales fell 5% to 962 million dollars over last year.

Although net profit and net sales fell in the first quarter, Tiffany's share price rose 11% to 94.54 dollars after the earnings announcement.

This is the biggest increase since August 2009.

Tiffany's overseas sales declined and the consumption of overseas tourists to the US also fell.

More than half of Tiffany's sales revenue comes from outside the United States, while overseas tourists account for 1/4 of total sales. Sales of 40% of flagship store Tiffany in Fifth Avenue, New York, are contributed by overseas tourists.

Tiffany has been in harmony for the past few years.

HarryWinston scrambled for the wealthiest consumers.

2 years ago, in the world's richest group of people interested in the most high-end limited edition jewellery, priced at about $50 thousand and above, Tiffany set up an independent department to get more money in the super luxury jewelry market.

Last month, Tiffany held a "BlueBook" event in New York, inviting the world.

"To visit its latest high-end jewelry design.

But at the other end of the Tiffany product line, especially the entry-level jewelry business of about $500 is not very good.

"Entry-level" jewelry accounts for 25%-30% of the company's sales.

"Silver jewelry with a price below 500 is not ideal enough," said Mark Aaron, vice president of Tiffany investment department. "We want to balance this problem through product development and advertising."

Tiffany launched the T series also contributed to the company's sales.

Financial reports also highlighted the performance of the new models of TiffanyT series and CT60 watches.

MarkAaron said at this week's investment conference that from the history of the whole brand, consumers spend more money on the T series than on any brand.

The T series is now rated as an "encryption" luxury.

Consumers do not buy logo accounts. The 2014 luxury market research shows that products with obvious brand names are falling out of favor.

The T series uses the letter T as the design element, hiding the logo of the brand in the design.

"For ordinary consumers, it may be considered a T necklace, unless a person who knows Tiffany knows his brand logo."

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