John Galliano Reinvigorate Brand Image For Logo

The Gothic style clothing brand John Galliano has announced that it will replace the new brand Logo. In the past, the old Gothic font of the brand label will be replaced by the new logo, and the brand visual image will gradually pition to a more high-quality contemporary brand image.

Clothing brand John Galliano brand new Logo

The brand new Logo is designed and developed by Atelier Franck Durand, a studio specially designed for fashion brands, inspired by the nineteenth Century woodcut, which is considered to be an inspiration for elegance.

John Galliano creative director Bill Gaytten said, "now is the best time to say good-bye to the old Gothic newspaper. We have the perfect opportunity to rethink an image based on eternity and our times."

John Galliano general manager Dominique de Longevialle revealed that the replacement of Logo is only the first initiative of a new visual image, which will include a new store concept, packaging and advertising image in the spring of 2016.

De Longevialle left Christian Dior in 2012 to join John Galliano. He believes that since the departure of the March 2011 designer and the financial troubles of the former Italy manufacturer Ittierre, this is a brand new start.

John Galliano, the brand's founding designer, was expelled from anti Jewish rhetoric, thereby losing the position of creative director of Christian Dior and his own brand designer.

Although the parent company Christian Dior S.A. has maintained its majority interest in Galliano brand, the brand business has long been in trouble.

De Longevialle said, "in Galliano, we do not comment on what has happened.

We are just trying to see things in a positive way, in order to revitalize the company. "

According to the company's information, their decisive step is to sign a partnership with Italian company Modalis, which was originally called Studio Roscini.

The first series under the new agreement will be unveiled in June 25th at La Galerie Particuli re, Paris, with a static display, including

Holiday series and 2016 men's wear summer series.

The series will be displayed to buyers on June 26th -27, respectively, in Paris Robert Dodd showroom and Milan Modalis showroom.

Atelier Franck Durand, a studio specializing in fashion brand design, will supervise the shooting of fashion catalog and clothing series advertisements, which will be carried out in London.

The studio enjoys a high reputation in the industry. Balmain, Isabel Marant and Sandro are also its customers. This is also responsible for redesigning the brand's minimalist printing and cardboard packaging.

Franck Durand, the industry's leading art director, said: "the new image identity is embedded in the London forces of the late 80s, when artists and designers changed their ideas.

This improvement is unprocessed.

It's also the core of Maison, which has strong potential for pictures, so we are also interested in some influential ones.

In the future, the core price range of John Galliano series is between 300 euros -1000 euros (about 330 US dollars -1100 US dollars).

De Longevialle thinks, "we are a big brand, because we are very famous, but our business is very small.

We have encountered various problems earlier, and you can imagine that total revenue has not made significant progress.

So we hope to show the different side of a single brand.

Although its price positioning is similar to that of the former second tier brand produced by former Italy manufacturer Ittierre, the new design series will cooperate with Italian company Modalis in Paris. The main products will include dresses, jackets, deconstruction coats and

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Although De Longevialle declined to provide any details about the company's finances, including whether it was profitable.

"I think it's too early to talk about numbers or results.

To be sure, we have gone through a difficult period and we are heading for recovery. "

In addition to the news that Galliano plans to close its store in Rue Saint-Honor e, De Longevialle said, "as time goes on, it is still there."

He also stressed that the new concept store will be ready next year.