Red Bean Group Develops Three Magic Weapons Steadily

Last year, at home

With the decline of prosperity and the overall downturn of the industry, Jiangsu red bean group has risen against the trend and achieved sales of 47 billion 100 million yuan.

Attach importance to scientific and technological progress, respect for technical personnel, innovate business models, and speed up information construction.

Effective measures to become

The magic weapon for steady development and growth.

Turn to create operation

Although the traditional industry started, but the red bean group always attached importance to technological innovation and R & D, and technological innovation as the driving force for sustainable development of enterprises.

As early as in 1993, the red bean group set up the Trademark Bureau, and formulated the system of intellectual property management and the awarding methods of technological innovation and technological achievements, so as to encourage workers to develop inventions and intellectual products, and to promote technological innovation activities.

Up to now, the red bean group has registered 34 categories of commodities and 8 categories of service trademarks, and has completed the international registration of trademarks in 54 countries and regions.

As of 2014, the total number of patent applications reached more than 2000.

The red bean group is also actively building the "three teams", that is, the first-class high-level innovative talents at home and abroad, the leading entrepreneurial talent team, the international level of senior management personnel, and the highly skilled and highly skilled personnel.

Through the implementation of the talent project, the red bean group has introduced 100 high-level talents, such as doctors and senior engineers.

"At present, there are nearly 50 professional designers in the red bean home textile research and development center. Every year, R & D investment accounts for more than 3% of the sales volume, and hundreds of new products are launched."

Wang Zhuqian, chairman of Wuxi Red River Group Co., Ltd.

"At present, many private enterprises are faced with bottlenecks in the reduction of labor dividends, shortage of natural resources, increased pressure on the ecological environment, and poor industrial competitiveness.

But at the same time, private enterprises must play a greater role in resettlement and social stability.

In this regard, the red bean group is striving to pform from production and operation to creation and operation, and outsource 80% of the product to OEM enterprises, while the group headquarters concentrates on strengthening the creation of design, expanding sales channels and improving.

Benefits. "

Zhou Haijiang, President of the red bean group, told reporters.

Innovative business models

In Zhou Haijiang's opinion, the future competition is not the competition of products or brands, but the competition between brand business models.

Only by finding the right business mode and business channel and relying on commercial innovation to realize the technical value of brand can Chinese garment industry really get the right to speak in international fashion.

In view of the rapid changes of apparel brand terminal formats in recent years, the serious impact of the electricity supplier, the high inventory and the serious decline in terminal retail performance, the main brand of the red bean group, the red bean men's clothing, launched the fully managed business mode in 2011.

This mode provides funds for franchisees, suppliers to provide products, and unified operation and management of companies. The biggest advantage is zero inventory and no risk.

In this mode, franchisees, suppliers and the three parties of the company collaborate with the end customers to achieve a win-win situation among the three parties.

The launch of the fully managed business mode has brought into full play the brand advantages, product advantages and service advantages of red bean, attracting many franchisees' participation.

According to Jiangsu red bean industrial Limited by Share Ltd general manager Zhou Hongjiang, this year, the first quarter of this year, red bean men's men's store members of the new 1 million 700 thousand people, the number of pactions increased by 127%, sales growth of 99%.

Face

The rapid development of red beans, red bean logo, men's wear, red bean home, red bean home textile, Yi Di Fei, hiduni and Taxus are opening online shops on the three party network platform, such as Tmall, Taobao, Jingdong and QQ mall, trying to connect traditional clothing sales mode with e-commerce, and establish a new business mode of "unified brand and product style, online shopping online for consumers, personal experience of more than 3000 physical stores under the line, online and offline parity" of "network marketing + entity store experience".

This mode will integrate online, offline and offline so that consumers can match four seasons clothing in any red bean store on the Internet platform.

Build smart Enterprises

As a national information and industrialization integration demonstration enterprise, the red bean group pays attention to the enterprise information construction. Its clothing Monopoly chain store takes the lead in adopting ERP system in the industry, carries on the management and the operation of the shop, and promptly feedback and control the purchase and sale.

In the design and production process of red bean suit, the CAD/CAM, computer aided design and computer-aided manufacturing (CAD) control has been implemented, and the product quality and production efficiency have been greatly improved.

Relying on a flexible and efficient information system, in November last year, the red bean group received the fourth batch of mobile communications resale business approval issued by the Ministry of industry and information technology, becoming the first textile enterprise in the country to get mobile resale licences.

As a result, the red bean group can purchase mobile communication services from the basic telecom operators, repackage service contents, and launch mobile communications business including mobile voice services, SMS MMS, mobile data services, etc. with its own brand.

"What we aim at in the future is the customer market of small and medium-sized enterprises, providing characteristic telecommunications services."

Huo Zhiqiang, executive vice president of Hong Kong Telecom Limited, said.

At present, from the perspective of "two integration" of garment industry, the red bean group has put forward the concept of "smart clothing" which integrates video surveillance, RFID (radio frequency identification technology) and intelligent wear.

In the aspect of mobile terminal business, the red bean group has tried in store video surveillance, radio frequency electronic label technology and enterprise mobile card.

Recently discovered that in the red bean clothing store of Xishan District of Wuxi, every piece of clothing produced by the red bean group has a smart chip. When the shop assistant shifts, the handset will be swept around the store, and the smart chips in the clothes will be sent back to the background in real time in terms of quantity, color, style and so on, and the warehouse will be replenished in time according to the sales situation.

This intelligent store system can not only facilitate customers, but also save manpower costs and improve the efficiency of stores.