What Do Consumers Buy Online And Offline?

Physical stores can provide consumers with a relaxed, convenient and personalized experience through the service on the store line.

For the physical shops, providing convenient digital services is no longer a dispensable matter, because this will largely enhance the consumers' stay time, participation and customer flow.

In Nelson's investigation, choose

Consumers who experience online services are the most popular in the Asia Pacific region, Africa and the Middle East, which even surpass the global average.

"At present, most consumers are

They will make a shopping list in advance and buy the products they need when shopping.

Fan Yijin said, "in the process, smart phones play a decisive role, and the use of online tools in the store can often help consumers feel more enjoyable shopping experience."

"Consumers with a strong sense of timing want to make use of it.

Make shopping faster, simpler and more efficient, "Fan Yijin said.

"Just like self checkout, this more mature and flexible way is used by more and more people. More and more retailers are also joining the team providing services on the inside line. Now more and more consumers are more willing to choose this shopping mode."

With the development of digital technology, the 15-34 year old young people are the main force of online consumption.

These consumers are keen on and proficient in new technologies. According to the survey, the demand for online consumption by young people aged 21-34 has not only promoted the growth of online sales, but also accelerated the maturity of the industry.

Globally, young people after 80, 90 or even 00 are the main force in online shopping, and China is no exception.

These consumers have an unprecedented enthusiasm for the use of digital technology. Online shopping is not only a habit for them, but also gradually becomes a new way of life.

At present, the six forms of online shopping that are commonly used, namely, online shopping, door-to-door delivery, self ordering in online ordering stores, driving through pick-up, designated site pick-up, virtual supermarket and automatic customization, are most popular among young consumers. They are also the generation who want to make full use of online shopping in the future.

According to the survey, 9%, 17% of middle and old aged people, 22% of young people, 30% of young people, and 28% of young people have already used online shopping and door-to-door service.

Among them, young respondents said they would like to use various online shopping methods in the future.

"At the beginning of the career 80 and 90 after the start of the establishment of family, after 95 and some 00 will soon graduate from school and enter the workplace."

Fan Yijin added, "this generation will decide the future economic trend.

Therefore, it is very important for retailers and manufacturers to understand these consumer preferences.

In the Asia Pacific region, more than half of the respondents said they would be willing to use online shopping in the future, a figure that surpassed the global average.

Especially in China, online ordering and door-to-door delivery are universal.

More than 1/3 of respondents in the Asia Pacific region said they had already had online shopping experience, and the online customization function was also more popular in the region than the global level, and the proportion of China was even as high as 30%.