Us Millennials Share The Economic Boom

Being hit hard by student loan debts and economic crisis, the millennial generation no longer emphasizes "owning" what one wants, but rather "sharing" and "barter".

In a report released last month, PWC's Joe Atkinson pointed out that the millennial generation is the most enthusiastic group to share, accounting for 40% of the total population.

The way parents save money is to choose the discount stores, while the millennials choose to share and reuse them, which not only saves money, but also promotes them.

One way.

JamieGutfreund, chief marketing officer of DeepFocus, a market research firm, said: "people are always loathing the old, discarding things that they don't like, and things become worthless. Instead of doing so, it is better to continue the value of things through exchanges or resale.

This approach is efficient and environmentally friendly.

Of course, the millennial generation does not depend on renting everything. What they generally buy and hold is smart phones.

Nelson's survey of millennials aged 18 to 34 found that 85% had smartphones.

Smart phones are the keys for the millennial generation to open the door of shared economy.

Car rental company Zipcar, pportation network company Uber and personal housing short rental platform Airbnb are emerging businesses under this trend.

Reuters lists five "Uber" type "shared economy" enterprises in the field of consumer goods, and their rise and development will inevitably subvert traditional industries.

Private holding company CrossroadsTradingCo. "

"Slogan", 59% of the company's customers said that their favorite Crossroads is "environmental shopping".

AllisonArmour, 24, is a sales manager in a Non Profit Corporation in Oakland. She is in pursuit of fashion, but she will not make her closet full.

Armour is also a frequent visitor to Crossroads. She buys premium second-hand brand products at a discount price in the Crossroads chain store, and sells it back to the store when she doesn't want to wear it again.

This time, Armour found a pair of Oxford shoes in the shop, a J.Crew windbreaker and a Dooney&Bourke satchel, which cost only 30 dollars, 40 dollars and 150 dollars, which only cost half of the original price.

Erin Wallace, chief marketing officer of Crossroads Trading, said: "some customers can't afford to buy some big brands, but they agree with their value."

Therefore, second-hand brand name products are indeed a good choice.