Brand-Name Clothing Is Facing New Pressure Of Pformation, And Online Shopping Platform Is Becoming A Major Trend.

according to

The latest The Opportunity in Online Luxury Fashion report of McKinsy & Company has revealed that brand-name clothes will face a new wave of pformation pressure. The traditional skills such as gorgeous shops and experienced shop clerks can not survive in this fast developing Internet world.

McKinsey consultancy estimates that in the past 4 years to 2018, online shopping boutiques will grow rapidly by an average of 20%.

The report predicts that the growth of online shopping brand clothes in the UK in the near future can reach about 18%.

Up to 21%, while Germany and Austria, which are relatively conservative in online shopping habits, are estimated to have about 12% growth potential.

The conclusion of McKinsey's previous report is based on a questionnaire survey conducted by 7 countries and about 3500 top brand clothing store salesmen.

Achim Berg, a clothing industry expert at McKinsey consultancy, said that although the online shopping project is still ahead of books and consumer electronics products, more and more evidence shows that

Products and even high-end clothing are catching up.

According to the company's survey, there are already online consumers who experience high-end clothing. Of them, 1 of the average 4 people are consumed by the advertising platform or promotional activities of the apparel industry, and this proportion is increasing.

As a result, up to 80% of the top clothing brands have established their own online shopping platforms, showing that operators are also paying attention to and investing in this virtual and practical competitive market.

McKinsey's foregoing report also points out that the world's leading high-end clothing brands such as Versace,

Dolce, Gabbana and so on have also been proven to set up exclusive online shopping platforms in recent years.