What Are The Elements Of Upgrading The Textile And Garment Industry?

On the morning of May 27th, Guo Shuqing, the deputy secretary and governor of the provincial Party committee, came to the 2015 Shandong textile in Ji'nan.

The famous brand products exhibition site was investigated, and 4 shirts of Shandong brand were selected at the scene.

At the red collar group booth, Guo Shuqing listened to the presentation of the person in charge of the booth about intelligent manufacturing and customization, and inquired about the quality and price of the shirts.

He said that we should constantly improve the quality of clothing and publicize our autonomy.

The price must be set reasonably so that consumers can feel the high cost performance of Shandong clothing, so as to promote mass consumption.

Subsequently, Guo Shuqing came to the booth of Yi Er, Qingdao global clothing, and she's men's wear.

He pointed out that the clothing industry is a sunrise industry of evergreen spring and is also a labor-intensive, knowledge-based and technology intensive industry. It has proved that many migrant workers and college students can be employed in entrepreneurship.

In the exhibition area of Jimo clothing brand incubator center, he asked to vigorously promote the experience of clothing brand incubator center, and provide services for the small and medium-sized clothing enterprises from the whole process of design, brand to market development.

In the "good Shandong" fashion flashover area, Guo Shuqing and

The responsible persons of Dangdang and other electronic business platforms have exchanged.

He urged the textile and apparel industry association and the Committee of letters and commissions to further strengthen cooperation with Internet companies at home and abroad, and build a public service platform for "good products Shandong" network marketing, so as to enhance the reputation and competitiveness of Shandong products.

At the same time, learn from the experience of Caoxian and Boxing, accelerate the development of rural electric business, and build more "Taobao village".

Guo Shuqing stressed that under the new normal economic development situation, Shandong's textile and garment enterprises should go out more, improve their insight and innovation ability, and use domestic and foreign design cluster forces to promote industrial upgrading.

At the same time, we should focus on the mass consumption, support and guide the export enterprises to establish an independent domestic sales team, strive to develop the domestic market, reduce the difference between the sale price of the mid and top grade garments, and gradually increase the marketing proportion of the domestic market.

Governments at all levels should set up a good service platform, and trade associations should give full play to the role of ties, promote sustained and healthy development of industries, and increase the proportion of clothing products in the textile industry.

At present, the total output and total sales volume of textile and clothing in Shandong has exceeded one trillion yuan.

The proportion of clothing is too high and the added value of clothing is still at a very low level.

2015 the Shandong textile and clothing brand exhibition will open for three days in May 25th.

The exhibition highlights the theme of "promoting mass consumption", and combines with purchase, display and exhibition, online and offline, and conducts 8 series of 28 activities, such as shopping carnival, creative release show, and benchmarking docking.