Taobao Clothing Store Promotion Must See

Characteristics: high threshold, large profit margins, high risk of medium and poor reviews.

Cost: 0, but crazy loss or profit drop.

Trial activities of Taobao official trial center:

The trial center is trying to pass the test report, so that future customers can have an objective basis.

If we do not have confidence in quality, we dare not rush into this activity, because not only the product is free to trial, but also the postage fee, and it does not guarantee the customers to buy. The trial report says that the bad is completely uncertain, but we have confidence in our products and sign up.

Trial center traffic is quite impressive, but it is not known in China.

It is difficult to bring high quality traffic.

In the same period, there were thousands of applications for skin care products, such as PBA and so on. Only 600+ people applied for 3 days in our products.

The daily traffic to the store is hundreds, but the number of odd numbers has not increased. Even if the test scores are very high, there are only a few traffic flow into the shops in the late stage, and 0 in a month.

Payment for goods plus postage is a loss.

So, for products

Without confidence, it is not appropriate to test the guest's high quality report. If the brand does not want to earn popularity, it will not be too high. It is impossible to make money.

In addition, shopkeepers, who want to clear their motivation through activities, rush to drill for the benefits that are really brought to you, as well as the advantages and disadvantages of the activities. Just because diamonds have no significant impact on search rankings, your store's dynamic rating is an important measure.

It is easy to make poor evaluation crises due to consulting and shipping, which will directly lower the dynamic score.

The shopkeeper should think twice.

Summary: a lot of activities of Taobao have certain requirements for the evaluation of store credit and product sales. For example, over 2 drill, sales of single products are over 30, and the description score is above 4.6.

Many shopkeeper sales volume for activities, but activities usually have to be discounted. After this event, you will go on other activities. Your products will always be on sale. It will give people a sense of false price and discount. It will be very bad for brand building.

Two, the activities of the third party organization

Characteristics: low threshold, large profit margins, high risk of medium and high risk assessment.

Cost: 0 up to 1000

The third party refers to the activities of Taobao marketing software company or the organization of the nature of Ali mother.

There is not much difference between Taobao's official activities and free delivery or discount.

However, they usually charge for shops and products, but have lower requirements than Taobao's official activities.

Ali tried to do it and resolutely stopped it.

Many of the so-called offline stations are of poor quality. Most of them are built by Taobao customers, and their eyes are all advertisements, which are hard to bring real traffic.

The activities of the third party organizations can be linked to Taobao itself, that is, traffic is definitely there, but most of the advertising bits or activities are to be bought.

It's generally a location for 1500/ days.

The location of the purchase requires the product to be below 30 percent off (30 percent off) you may still have money to earn, but with the same activity page, you will click the 30 percent off product if you are 50 percent off or 70 percent off.

Of course, these pages are free of charge, generally less than 70 percent off.

As we have said before, we seldom do discount activities. If we are equally committed to maintaining the brand's treasurer and having enough money on hand, we should buy an advertising position to promote the brand rather than buying a mobile place to fight price war.

At the same time, do some activities inside the shop, such as post mail, full delivery, etc., and click the advertisement into the store's traffic hold.

However, whether it is advertising or activity, a little famous activity needs to be scheduled.

There are also some websites that want to create a beautiful mogujie.com buyer's community. They will start looking for sponsors in the initial stage, usually asking for free items.

Xiaobian's personal view is, don't waste this money.

They can not bring the flow of beauty like that. After all, the new website has no traffic flow, and your product is likely to be delivered.

Three, SNS: blog, space, micro-blog, beauty, mogujie.com, community and so on.

Characteristics: time and energy input is large and needs long-term maintenance, otherwise the drainage effect is not ideal.

Cost: 0

Xiaobian has his own Sina blog, which is mainly recorded in the life of Morocco, Africa. There are many first-hand pictures and texts. Micro-blog and blogs have some fans, but most of them just like Xiaobian's blogs, but they do not see the links and advertisements of Taobao stores.

There are only dozens of traffic flows from blogs every month.

Because it is not a full-time job, in fact, blogs do not exist for promotion shops themselves, but really want to introduce the second countries of Xiaobian, Morocco customs.

To do micro-blog marketing, we need professional input. For example, the frequency of updating is high, and the quality of Bowen is high, so that fans can roll up like snowballs.

If the shopkeeper wants to do micro-blog marketing, they should not send personal information about life as Xiaobian, but send information related to the product.

For example, skin care products should be given more beauty and health.

And don't insert ads links at the beginning, which is easy to cause resentment.

When the number of fans increased to tens of thousands of thousands of times, there were short ads in several posts.

We need to take part in the group and speak more.