Chengdu Retail Department Stores To Welcome Single Department Knockout?

In June 2nd, Chengdu the Mixc store, which opened less than 3 years ago, issued a closed shop notice on its WeChat public address.

The announcement said the store will be officially closed on August 31, 2015.

Reporters learned exclusively from the company that the other three stores of Shang Tai Department Store in mainland China have all been closed, including two stores of Shang Tai Department store and the "first" shop of its fashion department store. When Shang Tai Chengdu store closes and completes delivery and settlement, Shang Tai Department store will be evacuated from the mainland market.

After entering the mainland market for 5 years, all 4 stores under Shang Tai have crashed.

"Do not want to say goodbye, do not say good-bye, farewell, grateful to every friend, thank you for supporting and accompanying Shang Tai! Also remind customers holding value cards or membership cards of Shang Tai Department store, please shop as soon as possible to store value cards or exchange points Oh!" 2 afternoon, Huaxi city newspaper reporters in the WeChat public announcement issued by the shop, the store will be officially closed in August 31, 2015, June 2nd will stop membership card points.

Services will continue to be provided for goods purchased in the shop (within the three package period).

Is the news true? Huaxi Metropolis Daily immediately called the customer service center's telephone.

"Yes, we will close the store by the end of August."

A customer service center employee told reporters on the phone that he said that the reason for closing the shop was due to the expiry of the contract with the Mixc.

We have sent text messages to members, and we have informed customers through WeChat and so on.

During this period, clothing and other products are also on sale, so you can come over and take a look. "

Subsequently, Huaxi Metropolis Daily contacted the company.

The relevant person in charge of the marketing department also confirmed the news to reporters.

"Shang Tai signed a 3 year settlement agreement with the Mixc, and will begin to collect the rent after the expiry of 3 years.

After we checked the cost, we felt too high.

And Shang Tai opened stores in the Southeast Asian and Thailand markets in the form of Shopping mall, and then opened stores in the form of single department stores.

She said that at present, the company has decided to withdraw from the mainland market temporarily after strategic adjustment.

"After a few years, when the conditions are ripe, we will come back.

Or the form of takeover.

In Italy, we bought the local Renaissance department store successfully. "

She told reporters that after the completion of delivery and settlement in the Mixc, Chengdu, all employees of China, including its Shanghai headquarters, will be withdrawn.

Shang Tai Department store belongs to Thailand Central Retail Group. Under the group, there are two department store brands, Central (Shang Tai) and Robinson, which are the leading department stores in Thailand. They have more than 60 years of professional retail experience, and there are more than 10 stores in Thailand.

In Thailand, Shang Tai Department Store is highly favored by upper class, foreign residents and tourists.

Moreover, Shang Tai is also a member of the world department store alliance IGDS (IGDS is the largest department store alliance in the world, composed of 34 leading retailers in the world).

In May 2010, the Mixc joined hands with Shang Tai Department store to enter the Chinese market. The the Mixc store in Hangzhou, Shang Tai, is the first store to enter China, and the first foreign department store to enter Hangzhou.

In 2011, Shang Tai Department Store continued to cooperate with Huarun to enter the Mixc, Shenyang.

In the same year, the leading department store brand of Shang Tai was also stationed in Shenyang.

In September 2012,

Settled in the Mixc, Chengdu.

As the main department store in Vientiane city of Chengdu, Shang Tai has five floors from B1 to 4F, with a total area of about 21000 square meters, introducing nearly 200 famous brands both at home and abroad, and many international famous brands that first landed in Chengdu market.

However, in the 5 years of entering China, all 4 stores in the mainland of China are losing their jobs.

Prior to the news of the Chengdu the Mixc store, the company closed the Shenyang store and the Hangzhou store at the end of June 2014 and the end of November respectively.

Prior to December 2012, the first department store opened more than a year ago and closed the store in Shenyang.

This year, many retail department stores in Chengdu are closed, including 101 shopping Arts Center, NOVO department store, and Tianhong Department store.

Does the closure of Shang Tai Department mean that the retail department stores in Chengdu are facing the elimination of single department stores?

For the withdrawal of Shang Tai Department store, Chengdu the Mixc sent a response to our reporter on the evening of June 2nd, saying that "Shang Tai store Chengdu the Mixc store will be officially closed at 22:00 on August 31, 2015, which is the strategic adjustment made by Shang Tai based on the current market situation."

Chengdu the Mixc has achieved excellent market performance in the past three years. In 2014, it achieved 1 billion 620 million retail sales, ranking second in the Chengdu shopping center, and an increase of 38% over the same period last year.

After the strategic withdrawal of Shang Tai, the Mixc will use the shortest time to make use of the region to create a brand new fashion space. This region will be presented in the form of composite formats, bringing new and more fashionable, interactive and experiential unique formats to Chengdu.

Going to department stores is a trend in the development of shopping centers. This adjustment is also a prudent decision made by the Mixc based on the judgement of future retail trends.

Ou Jianling, Deputy Secretary General of Chengdu Retailers Association, said, "closing stores is normal. It does not mean that single department stores can not adapt to the current market. There are also many single department stores in Chengdu, such as Ito, Yang Hua Tang, etc.

In my opinion, the most important thing for enterprises is to actively adjust their business models to meet the needs of consumers.

She said that the impact of e-commerce, shopping center extrusion is not the core reason for the closure of single department stores.