Sheme Craftsman Spirit Illuminate Milan Expo China Pavilion

Italy's shoemaking and handcraft are well known in the world and top in the world.

All of them are born in this country and have gathered the shoe class designers.

From the perspective of Italians, the Italy National Radio reported the embroidery technology of the intangible cultural heritage of China's original cultural brand, the exquisite craftsmanship of China, and the creative design of Chinese elements, showing the creative works with distinctive Chinese characteristics, fully displaying the unique East West rhyme style that sheme formed after the integration of Chinese culture and Western culture.

The cooperation with Italy has a long history. From the beginning of brand establishment, its raw materials, technology and equipment were imported from Italy, and the charm of Chinese cultural originality was able to rise rapidly.

Gianluigi Colombo, sheme's chief technology officer, is a national treasure of Italy. She has been engaged in shoemaking technology for more than 60 years, and has served as technical guidance for Bally, Chanel and Fratelli Rossettti.

Ever since I met the creator of sheme Linda

When he came to China to join the sheme team, he said he came to China and married Linda.

Wang Dong, Consul General of China, visited the exquisite embroidery display of master Wu Yuying, who is a successor of the heritage embroidery project. When he learned that the peony of the shoe needed to be completed for nearly a month, he praised the exquisite workmanship of Wu Yuying's hand embroidered shoes as a perfect piece of Art.

Visitors from all over the world to China Pavilion in Milan Expo can interact and exchange Chinese folk handicrafts, and then wear this "Chinese and Western friendship" Chinese knot chain bracelet as a special commemorative gift for Milan Expo China Pavilion.

Sheme in the design of the interpretation of Chinese traditional culture, in the production work is also determined to carry forward the craftsman spirit and manual art, collection of Chinese culture, intangible cultural heritage and traditional wisdom of life in one, containing originality design originality.

China and Italy exchanged their exchanges through the Silk Road in ancient times. Today, they also let the two countries' ancient civilization and modern vitality shine each other through the Expo.