Shanghai: Big Brother Sales Increased By 4 Times.

At present, Shanghai has opened up outlets in addition to Qingpu in Zhao Lane's baotex outlets brand outlet, MIG world Ole, and Florence town in Pudong.

In recent years, the "name + discount" combination of outlets has shown a rapid growth momentum, and entered Shanghai in 2015, outlets outlets continue to continue this growth trend.

The monitoring data of the city commercial information center showed that the scale of the outlets of Shanghai outlets in 2014 has reached the scale of nearly 4 billion yuan, 1-4 months in 2015.

It has reached nearly 1 billion 900 million yuan, up 49% over the same period of the previous year, and it is expected to break through the sale of 6 billion yuan this year.

According to reporter, located

The direct selling Plaza of Qingpu baotex outlets has opened in April 2006. From the initial monthly turnover of 70 million yuan to the current monthly turnover of 300 million yuan, the sales volume of the "big brother" has increased 4 times.

Bailian Oteri J carried out the Plaza upgrading project in 2013-2014. After the renovation, the new business area was 12 thousand and 700 square meters. As of April this year, there were about 40 new brand shops.

"In the 1-4 month of this year, Bailian Qingpu has maintained its rapid growth, which has increased by more than 25% over the same period."

During the interview, the relevant person in charge of the City Commercial Information Center analyzed.

On the one hand, we should actively introduce and adjust the brand. On the other hand, we will carry out advertising marketing through WeChat, micro-blog, official website, LED big screen, interactive electronic screen, on-site advertising, etc.

In January 2013, it was only one street away from Bailian Oteri J in Qingpu.

After nearly two years of development, Qingpu outlets business has gradually matured.

At present, the Qingpu otles business district has more than 260 thousand square meters of construction area, more than 7400 parking spaces, and more than 650 brand discount stores operating in this business circle.

It includes many international first and second line clothing brands and famous brands in China.

The Bailian Oteri J and MIG world brands are misplaced in the business circle, and the repetition rate between brands is low.

Business circle is also very rich in retail category, including clothing, shoes, underwear, children's toys, cosmetics, watch glasses, home textiles, sports equipment, gold jewelry and other categories.