Necessary Location Techniques For Franchised Men'S Clothing Stores

For men's wear shops, location is the most important.

Although the number of excellent areas will be fewer and fewer, the site selection work must be carried out in a prudent and meticulous manner. Under this premise, other principles can play a positive role in opening men's clothing stores. The location skill of men's clothing shops is important to almost decide the survival of businesses.

Before choosing a site, the first thing to determine is the choice of customer base.

Well, let's share it.

Miss Luo's shop in Beijing has not been selected.

Not even

Store concentration, but her 25 square meters of foreign trade clothing store, but can reach the peak sales of 7-8 yuan.

Because the location of the shop seems to be bad, but it is very good to look at it carefully.

Miss Luo's shop is located in a residential area. It has only two very narrow lanes. Because of the narrow road, it often gets stuck in traffic.

There is a key primary school opposite the residential area. Parents are generally rich or expensive.

In primary and lower schools every day, the road is narrow because of the number of parents receiving children, so the traffic is blocked every day.

Traffic jams are hard for drivers, but because children who drive their cars are usually the mothers of their children, they can see all kinds of things displayed in the shop through the window.

People will buy their favorite products when they have time to spare.

Although it is also a bustling commercial street, the shops in the East Fourth area are mainly about 25-30 year old white-collar women. Their products are of good quality and high prices. While the customers in Xidan are younger, they choose clothes to pay more attention to styles, and are not too fussy about the details of fabrics and workmanship.

This is to pay attention to the concept of "business circle".

Generally speaking, the sales scope of clothing stores usually has certain geographical boundaries, that is, relatively stable business circles.

Due to the differences in commodity, pportation factor, geographical location and scale of operation, different clothing stores are quite different in size and business circle form.

Selecting business circles is the basis for reasonable location of new stores. It not only helps formulate business strategies, but also helps to formulate market development strategies.

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First, choose locations according to the planning content.

Different types of goods sold in stores have different requirements for store locations.

Some shops require large shops, such as grooming stores and small supermarkets, but some shops are suitable for open and quiet places, such as health care stores and elderly service centers.

Two, we should select lots of spontaneous market segments.

In constant planning, a street will spontaneously become a "Rendezvous market" for the sale of certain commodities. People will naturally think of this street at the thought of purchasing a commodity.

Three, we should choose a storefront with advertising space.

Some stores have no independent facade, and they naturally lose their independent confession space before the shops. They also make you lose the space to play a clever marketing role in front of the store.

Four, we must have a sense of borrowing.

That is to say, shop around a famous chain store or a strong brand store, or even next to it.

For example, if you want to plan to eat, you shop around the "McDonald's" and "KFC".

Because these famous foreign fast food restaurants have done a lot of careful market observation before choosing the store. They can not only check the time and spirit of the garden, but also use their brand effect to pick up some customers.