The Value Of "Industry + Internet" Pformation Mode Has Gradually Been Excavated By The Market.

Although entrepreneurs always laugh at the list of wealth, they reflect more or less some subtle social and industrial trends.

In 2014, Forbes's China rich list BAT swept the top three.

In addition, 2 of the top ten billionaires are closely related to the Internet industry.

Ma Yun, chairman of Alibaba's board of directors, has also been on the top of the Bloomberg billionaires list in Asia.

In the same way as Asia, Bill Gate from the IT industry always takes the lead in the rich list, but the change in the latter position is very interesting.

In the June 2nd Bloomberg Billionaires Index, Amancio Ortega, founder of Zara, surpassed Buffett, becoming the world's second richest man.

In the view of the outside world, the A industry as a representative of the traditional industry, the clothing industry has been sought after by capital for no reason.

For a while, clothing companies applied the concept of "Internet +" to themselves, but after a period of practice, the value of "industry + Internet" pformation mode was gradually excavated by the market.

Did "private customization" return to the public view from the 2013 Feng Xiaogang movie? It seems that it is.

Recently, a focus on

The tailor brand of the men's clothing announced that the evo tailor announced that he got 150 million yuan B round of financing, which was led by Junlian capital and IDG.

The company focuses on the use of Internet technology for C2B apparel customization, but its management team also realizes that the pure Internet approach can not solve the experience problem completely.

In the field of custom-made, we must take the combination of physical stores and the Internet.

Therefore, the evo tailor has not only set up offline experience stores in 30 cities nationwide, but also launched a customized tailoring platform this year to provide door-to-door customization services for users.

Internet apparel customization was launched last year with the upgrading of traditional garment industry.

Therefore, when the capital concern is pferred from online to offline enterprises, the garment enterprises that have been concentrating online have begun to move to the online.

Among them, many listed companies have the most obvious actions.

In May 20th, Li Guilian, chairman of Dayang creation, the largest Western-style production and marketing company in Shanghai listed companies, said at the shareholders' meeting in 2014 that the company's single unit business has been launched worldwide. The company plans to shift the scope of the single unit business from the US market to Europe in the first half of this year, and has opened a branch in the UK.

Huarong securities

Analyst Yi Huaqiang believes that the company uses the Internet channel to launch YOUSOKU pure online sales brand and adopt O2O's online sales mode.

At the same time, the YOUSOKU website launches "C custom service", that is, YOUSOKU has 35 unique sizes of clothing products. Consumers can only confirm the suitable size by entering the height, chest circumference and waist circumference, and can meet the body size difference between China and the north.

YOUSOKU relies on the technical superiority of "big Yang sewing", and has achieved rapid development by relying on the advantages of online sales channels.

In fact, there are quite a few listed companies that have launched clothing customization services.

In November last year, Shenzhen small and medium-sized board listed company George White pioneered the "WeChat custom shirts" system.

Prior to that, the company signed a cooperation agreement with the British high-end custom brand Chester Barre brand, hoping to learn from and absorb the excellent design and operation experience of the brand, so that the scale of Georges white private custom business will be greatly improved.

Also in November of last year, the seven wolves joined hands with suning.com to release the ultimate shirt of wolf totem, hoping to further customize the clothing market.

Zhou Shaoxiong, chairman of the seven wolves, believes that this is an era of advanced customization. Advanced customization is personalized service. It aims at the design and production of each individual character and pays more attention to the appropriate degree of wearing objects.

This is also an important way for the seven wolves to deal with the tide.

Data show that in 2013, the company closed 505 stores, and thereafter, in the first half of 2014, the company announced another 347 outlets.

From the performance point of view, the first quarter of 2015, the company's operating income fell 2.3% to 640 million yuan, the net profit attributable to the parent company fell 39.3% to 67 million 897 thousand yuan, the overall performance is lower than the market expectations.

Therefore, it seems that the effect of corporate pformation is not satisfactory in the first quarter, and needs further observation in the future.

Similarly, the nine man king who made his fortune in men's clothing is also making a low-key strategy.

It is understood that, nine years ago, Wang began to offer customized services, including advanced customization services for dignitaries, celebrities, private enterprises, VIP customers, personalized customization for terminal stores and group buying services for enterprises or units.

The reporter saw in a research report released by the broker at the end of 2014.

The company's advanced customization strategy in 2015 is to take suit shirts as a breakthrough category, share the same price with the exclusive stores, and enhance the efficiency of the supply chain, and gradually begin to support the flexible production required by the company.

According to the insiders, in 2014, China's garment industry was affected by factors such as slowing domestic economic growth, the market continued to slump, domestic sales growth slowed down, turnover and net profit continued to decline, men's clothing brands were almost falling, and became the most unfashionable branches of China's garment industry.

Whether from the experience of overseas market development or the future development trend of Chinese market, customization is a good direction of pformation, but it is still necessary to observe whether we can combine the Internet to achieve pformation.

However, judging from the performance of the two tier market, the pformation of these garment enterprises seems to have been recognized by the market.

Dayang's creation, seven wolves, Georges white, and nine herding companies have all gained more than 200% since the beginning of the year.