Enhance Brand Competitiveness And Light Up Hope For The Rise Of China'S Clothing Brand

The rise of China's top brands of textile and apparel ignites hope.

Over the years, the textile industry has had a tremendous impact on the world economy.

With the rapid development in China, China has become the largest producer and consumer of clothing.

However, the two crises of brand hollowing and high storage have been troubling China's garment manufacturers for a long time.

Chinese clothing has been imitating, never surpassing, always striving to follow the fashion trend, but never leading the trend. This is a difficult problem both inside and outside the industry has been trying to solve.

Recently, the State Council issued the first 10 year plan of action, "made in China 2025", which implemented the strategy of manufacturing power in China. It described the strategic goal of entering the world's manufacturing power with 3 10 years, and put forward specific strategic guidelines, tasks and key projects and fields.

At present, our country

At the critical stage of accelerating pformation and upgrading, it is an important strategic goal to become among the world's textile powers.

Under the correct leadership of the China Textile Industry Federation and the China clothing association, Yang Hexiong, Deputy Secretary General of the Gansu clothing association, said that the introduction of "made in China 2025" has strengthened the courage and confidence of the textile industry in persisting in the road of power, and has also pointed out the goal and direction of the dream of becoming a powerful country more clearly.

The report puts forward that manufacturing industry is our dominant industry. We must persist in innovation driven, intelligent pformation, strengthen the foundation and green development, and accelerate the shift from manufacturing power to manufacturing power.

In the future development, China

The industry will focus on three main directions and implement the four major strategies. First of all, we should speed up the overall innovation capability of the industry, followed by strengthening energy conservation and emission reduction and resource utilization, and finally strengthening international exchanges and cooperation.

Vigorously implementing the four major strategies of science and technology, brand, sustainable development and talent, and enhancing the key tasks of core technology originality, quality support, brand upgrading, low-carbon green cycle development and other key tasks are highly consistent with "made in China 2025". The vision of textile power is consistent with the direction of "China made 2025", laying a solid foundation for the development of textile and garment manufacturing industry in the future.

In the latest 500 of the world's top brands, China has 29 mainland brands.

As Chinese brands increasingly "go out", the international community's impression of Chinese brands is changing from "made in China" to "created in China".

Recently, foreign media have continued to pay attention to Chinese enterprises. From the "manufacturing power" to "creating a powerful country", Chinese brands have become a shining star on the world stage.

With the adjustment of the industry structure and the steady advancement of the pformation and upgrading, China's textile industry

The industry has entered a period of adjustment in the overall deepening of reform, and entered the new normal development of medium and high speed. Technological progress and brand upgrading have become an important driving force for the development of textile industry at present.

"Mass entrepreneurship and innovation" will create conditions for the accelerated growth of Chinese brands.

Since the eighteen Party's Congress, the central government has taken the decentralization and decentralization as a breakthrough to promote economic pformation and release social vitality. New formats and new models have mushroomed rapidly.

In recent years, Chinese policymakers have provided great impetus to promote the pformation of Chinese enterprises from low value to low cost manufacturing to innovative enterprises.

Yang Hexiong said that for China's textile and clothing brands, we must keep pace with the times. We must seize this great opportunity to break the bottleneck of textile and clothing development.

In order to reduce inventory, enhance the core competitiveness of the brand, find new interests, and encourage the diversification of textile and garment enterprises.

China's textile and apparel industry is standing at a new starting point to rebuild the source of value upgrading. The Chinese textile and garment industry is also becoming a pioneer in the era of China's manufacturing innovation.

China made 2025, enabling China to usher in a major opportunity for pformation and upgrading of traditional industries, and to speed up the development of our country.

Pointing out the way to the world and igniting hope for the rise of the world's top brands in China's textile and clothing industry.