Clothing Brands Play A Set Of Film And TV Play "Implanted" Marketing.

As we all know, the water in film and television circles, or entertainment circles is very deep, and our costumes are accustomed to playing on their own sites.

Now some people are too big and want to cross the border to play. No problem, but please polish your eyes. You'd better find out the business models and bring out the marketing ideas that you can see in front of you. Only in this way can the content of the movie and TV play be implanted into play, so as to achieve twice the result with half the effort.

Next, we will share some dry goods, and talk about what problems should be paid attention to when clothes brand plays the content of movie and TV play.

In the first place, what kind of movie can be implanted? To answer this question, besides the theme and plot, two points should be examined.

In the film and television circles, almost all the capable companies are the "futures" mode of operation.

If we can win a strong broadcasting platform, the film will not be forgotten. As long as the film can be broadcasted, we will have the most basic safety margin when we invest in the clothing brand.

Otherwise, the final issue will not be enough, and the film will not be broadcast on time.

Therefore, the publishers of film and television drama projects decide whether the commercial appeal of the clothing brand to spend money in "embedding" marketing can ultimately land.

The power of the producers is actually what kind of cast they can create.

How many times do you need the movie? How many actors did the producer come to? This is very important, because the cast directly determines the audience's ratings, in other words, how many people your brand can see.

To put it more in a word, those first line artists who are listed in the project inviting copywriters are bracketed, they are writing talks, or they are interested in a class. They tell you that this kind of investment promotion 99% is a hooligan.

Eight characters have not yet been put out to support the front door. That is not flickering. What is in black and white?

365 days a year, the arrangement of entertainers determines their annual harvest. The more red they are, the more cautious they choose, the more they want to maximize their value, you know.

Second, what kind of actors and actors deserve cooperation?

If the actor's lineup is in line with the internal quality and external image of your brand, does that mean that the business can be 100%?

No! Not too!

First of all, we need to clarify a problem. Before the producers sign artists, they will conduct a comprehensive and comprehensive assessment of them, including assessing the commercial influence of the artists.

For example, how many endorsements are there, how often they are exposed, how much fans are active and so on.

Under normal circumstances, if the producer wants to have the brand of clothing brand, it may directly find the brand "implanted".

Otherwise, it is easy to involve the exclusivity of actor's image endorsement.

In fact, most of the first line artists have the endorsement of clothing brands.

For example, Huang Xiaoming endorsed the "ishton" men's clothing. If the other men's brand wanted to "implant" in the next play of Huang's master, it would be more troublesome to let the master wear your clothes to act.

Not only will Gong Zheng, the chairman of Alton men's wear, not agree, nor will Huang Xiaoming's team agree.

Of course, there is such a good thing that the producers will certainly talk to Gong boss first.

So,

Finally, with what kind of artistes to cooperate, we have to study carefully. The water is really deep.

In the clothing circle,

One day, if you want to sign an image spokesperson, remember to consider the depth value of the artist in signing the contract in addition to being consistent with the brand's internal and external temperament.

For example, is it possible to bring more business resources to the brand, and can we find more business value from the spokesperson?

Huang Xiaoming is a fast fashion men's wear brand.

If the first two steps are not a problem, then a cattle X executive company will be lost.

The so-called "no content, no business."

First look at the "implant" of the review category: the clothing brand provides the shooting venue, provides clothing products, Lulu brand LOGO in the picture, or calls the two brand name.

Now the audience's eyes are very sharp. Such naked implantation will not only backfire but also make the brand face major risks: in the "futures" production mode of film and television drama, shooting and broadcasting are usually not in the same season. If only the products are exposed, then the audience will probably see the last season's clothes.

Therefore, a good implant must try every means to start with the connotation of clothing brand.

Are not all the fashion brands advocating XX lifestyle? Let the drama people live in the lifestyle you advocate, and deduce all kinds of love and hatred, which should be more acceptable to the audience.

In fact, with the help of movies and TV plays,

Entertainment programs, in fact, are through a relatively strong media platform, the brand concept, image and products of their own comprehensive display, so that the target consumer groups can generate consumption desire and impulse.

Therefore, in the hot days of TV play, every night when your product appears, the company is best able to take full action and work overtime to interact with customers in online channels such as big business platforms, new media, APP and so on. Line up with the plot, do floor promotion in stores, stir fry topics, let the terminal continue to follow up, and ultimately achieve better results.