Why Can Disney'S Business Model Succeed?

Over the past 6 quarters, Disney's 5 quarter performance exceeded analysts' average expectations.

Fortune even thinks that this company is going through a peak, and Forbes recently reported that Disney was the most profitable movie company last year.

This year, the Disney movie Cinderella has got the global box office of 521 million yuan (3 billion 230 million yuan), and the avenger League 2 has won 1 billion 200 million dollars (about 7 billion 440 million yuan) box office.

This year, Disney will also show the popular Star Wars 7: the awakening of the force. More than 200 million people have watched the movie trailer.

For Disney, this picture can't be more beautiful.

As a traditional entertainment company, why can Disney maintain vitality for a long time?

Selling dreams is the most outdated demand for human beings, except for the most basic survival needs. Disney sells his dreams to his users.

Whether a girl, a boy, or a woman or a man, you can find your dream in Disney's role.

This positioning enabled Disney to have a product that was never obsolete, but not to be overturned by new technologies.

Strategic acquisitions in the past 10 years,

It cost US $15 billion to buy it.

Man Wai and Lucas pictures have thousands of roles such as Buzz Lightyear, Luke Skywalker and iron man and so on.

These important acquisitions, together with many of Disney's own roles, made Disney have huge scarce resources, which is an advantage that other competitors can hardly copy.

In 2014, 2 of the world's top 5 films were made by man Wei.

Disney, a business model, has a complete and huge role in the realization of product lines, including TV, peripheral products, Disney Park and games.

This business model helps Disney enlarge the commercial value of his many characters.

But this is not an easy way to do that, for example.

After many years of struggle with Disney Park in Paris, it gradually began to turn for the better.

This makes Disney form a unique synergy. Competitors can imitate some product lines, but it is hard to replicate them all.

For Disney, the core of his business model is Disney paradise.

From the perspective of income, Disney Park contributes 1/3 to Disney every year.

But from the perspective of user experience, Disney park is its most unique product.

Like other theme parks, Disney park also provides consumers with a tourist and leisure destination.

But Disney park can combine its many roles with the dreams of consumers, providing consumers with a deep dream experience.

At the same time, Disney is constantly creating new roles and dreams through new films, distinguishing Disney from other theme parks.

Jin Minhao, chief executive officer of Disney Park in Hongkong, said that last year's growth was mainly driven by the boom in ice and snow.

As the most popular animated film in history, "ice and snow" has already brought Disney's 1 billion 270 million yuan (7 billion 720 million yuan) box office revenue.

It is this combination of offline paradise and movie roles that brings Disney uniqueness.

With the popularity of Internet and smart devices, many traditional entertainment companies have lost their customers, but this uniqueness makes Disney still have a strong attraction for consumers.

They may shoot better movies than Disney, or have more popular roles, but no second companies can achieve Disney's integrity at the same time.

Tradition can not be duplicated, which is why Disney has been maintaining competitiveness for a long time.

Business is like that.