Amazon Push "Small And Light" Free Delivery Project

It seems that Amazon is ready to fight the entire retail business.

"The Everything Store" has been battered by the traditional large entity Retailers: Messi department stores are making all kinds of new technologies to provide full channel experience, and WAL-MART has developed various new services (recently WAL-MART used "plagiarized" Amazon's gold medal service) to fight against Amazon.

Generally speaking, even if you are

You won't buy everything from other providers.

For example, if you only want to buy a toothbrush, you must go to the physical store because it is foolish to spend more freight for this purpose.

So, in order to get back to the business, Amazon announced a new deal.

He made an adjustment to the traditional "$35 order free shipping": for small items, users can choose "

4-8 days to serve.

Amazon calls it "Small and Light".

Because the weight of the goods is within 8 ounces, the size is less than 9x6x2 inches, and the price is less than 10 dollars.

Previously, only those who participated in the gold medal service could enjoy free delivery and served on two days (but their annual fee was $99 / year).

"Now users can buy those gadgets as they please," said Robert Eldridge, vice president of product management at Amazon. "And this is also good for sellers, because many sellers have found that many users have started buying these gadgets since the beginning of this test."

Related links:

In the future, in Jingdong, the shipper may not be a Jingdong, but a store.

Is it possible to imagine such a possibility?

It is understood that Jingdong POP will combine the four famous clothing brands of the bestseller group (its brand ONLY, Jack&Jones, Vero Moda and Selected), La Natsu Bell, Lining and XTEP, and cooperate in five cities of Beijing, Shenzhen, Chengdu, Hangzhou and Shanghai.

Through this project, Jingdong clothing is likely to realize direct delivery of stores, while shortening the supply chain, it also has differentiated the inventory pressure of the platform side.

According to sources, Jingdong clothing O2O project phase I can achieve "online order, store distribution nearby": Jingdong online system can be synchronized with the brand offline store inventory, brand order system and Jingdong order system to achieve seamless docking, brand stores and Jingdong distribution sites are fully bound.

During the second and third phase of the project, it is expected to provide users with services such as "online order, store picking, replacement" and "line scanning, Jingdong distribution to home".

At that time, the sale of brand line will be opened up, and online order sales will be included in the store's performance.

According to the above sources, the mode of the project is similar to order takeaway.

"The user ordered a restaurant meal, Jingdong distribution staff went to a restaurant to take meals, and then to consumers."

Before that, Japan's fast fashion retailer UNIQLO entered the Jingdong, and all merchandise sold by UNIQLO on Jingdong platform entered Jingdong's warehouse, and then sent to consumers by Jingdong.

The O2O mode does not require brands to put goods into Jingdong warehouses, allowing users to enjoy fast distribution and reduce logistics costs in the entire sales link.

One industry pointed out that Jingdong's arrival and Jingdong's clothing O2O projects have fully played the strong strength of Jingdong's own logistics, which is also an important foundation for Jingdong to continuously enhance the user experience.

"Of course, Jingdong is also developing logistics crowdsourcing platform gradually, because it can serve more users."

Prior to this, Wang Zhijun, President of Jingdong, once pointed out to reporters that the core of O2O is logistics, while Jingdong itself already has a strong self logistics system. But O2O and B2C are totally two modes and two experiences. In the future, O2O's market even needs to surpass the existing B2C.

According to the person in charge of Jingdong, Jingdong has expanded its business to Shanghai.

But whether it will cooperate with Jingdong clothing O2O store has not yet had a clear intention.