Retailers Need To Establish Three Connections With Customers.

Retailers need to establish effective connections with customers and offline customers.

To retain and aggregate, and to analyze his consumption behavior.

To do this, we need to establish three links: first, establish the connection between customers and goods, and make consumers understand.

Second, establish the connection between shop assistants and customers, so that each shop assistant can become the exclusive consultant of the customers she served, providing online one to one continuous services, increasing trust and improving service capabilities.

In addition, the establishment of customer to customer connections, social interaction to meet the social needs of consumers in the new era, so that business customers and customers can also communicate and interact.

As the leading retail chain mobile Internet service provider, Huayang Xintong is helping retailers establish these three connections.

By accessing the cashier data box at the checkout terminal of the physical store, the two-dimensional code can be printed for the small ticket. After sweeping through WeChat, customers can get the electronic bill of consumer goods and realize the electronic shopping bill.

At the same time, through this process, retailers can easily understand consumers and conduct precise marketing and personalized services to enhance customer experience.

According to the associated business network reporter, the cashier data box provides basic functions such as WeChat payment, marketing card voucher cancellation, advertising display and other basic functions. It connects with cash register and small ticket printer to support small ticket printing and two-dimensional code. Customers WeChat scan "small ticket two-dimensional code" or WeChat payment.

While mobile phones push consumer bills, they can also push value-added services such as promotional promotions, merchandise advertisements, online shopping malls and life tips; for example, in business super, after customers leave, businesses will push personalized activities information or promotions to customers' mobile phones according to their purchase records, and conduct two marketing campaigns to promote customers' return to stores or online shopping shops; if they are in a restaurant, businesses can push the relevant information of customers' dishes, including food origin information, nutritional value and distribution details of each dish, so that customers can feel more comfortable eating and produce a sense of trust.

In addition to C oriented precision marketing and

Besides, business owners and store managers can also check the daily cashier statements at WeChat end, such as sales volume, sales volume, passenger flow statistics, marketing data and other report information. The store manager looks at the corresponding branch report, and the boss sees all the store reports.

Moreover, by converting the passenger flow under the cash register line to the online, merchants can carry out rich interactive operation on the Internet, complete the pformation of offline traffic to online, enhance the stickiness of customers' experience, and at the same time, businesses can promote their revenues through accurate personalized advertising operation services.

Of course, if the customer does not use WeChat payment or Alipay payment, the small ticket printer connected to the cashier data box can print the two-dimensional code for the small ticket, and customers can get the information such as consumer bills, promotional offers, merchandise advertisements and additional services on the mobile phone side through the WeChat sweep.