WAL-MART: Future Retail "Internet + Store" Combination

Founded in 1962, WAL-MART has more than 1 stores in 27 countries and e-commerce websites in 10 countries.

Under the "Internet +", the distribution of electricity in China is steady, the number 1 stores, or the layout of the fresh, and the unionlian can see that the retail giant has been trying in the O2O field.

Hand in 1 shop layout of domestic electricity supplier.

In October 2012, WAL-MART announced that it had increased its shareholding to the number 1 of the domestic electricity supplier company, and the proportion of its 1 store shares was 51%.

Shop No. 1 is WAL-MART's China online mall.

Although Shop No. 1 is not yet a giant in the domestic e-commerce market, the cooperation between WAL-MART and No. 1 store is even more far-reaching.

First, the international business tycoons, including Amazon, are facing acclimatization to enter the Chinese market. WAL-MART is able to enter the Chinese market faster by occupying Shop No. 1. Secondly, the two sides are complementing each other's resources and taking what they need. If they operate properly, they can achieve the effect of 1+ 1>2; third, in the O2O strategic level, the 1 shop online entry + WAL-MART line stores will promote the O2O business in a very important layout.

WAL-MART is testing fresh water O2O business in China.

In May 2013, WAL-MART announced in Shenzhen.

Start the fresh O2O service, customers can place orders at WAL-MART's Sam online store, the goods will be shipped directly from the nearest Sam member store, and the cold chain logistics will be delivered on the same day.

Expand

Store layout O2O.

With the rapid development of urbanization and the decline of physical retail performance caused by the high network coverage rate of second tier cities, WAL-MART has to take the policy of closing stores and channel sinking to adapt to the fast changing market structure.

According to the information disclosed by WAL-MART, WAL-MART opened 30 new stores in 2013. Only in 2013, Q4 opened 14 new stores in Hunan, Sichuan, Guangdong, Hebei, Jiangxi, Henan, Hubei, Yunnan, Shanxi and other provinces, of which more than 75% of new stores are located in three or four line cities.

This can be seen as WAL-MART.

Ahead of schedule, in advance of large-scale development, the laying of stores in three or four line cities can occupy an advantageous position in density; and the cost of the three or four tier cities is relatively low, and the big brand effect exists; when the strategy and mode are clearly thought, it can be implemented directly, so the so-called "retreat" into "advance".

WAL-MART joined the UnionPay to open a new chapter in retail O2O marketing.

This cooperation is the majority of UnionPay card holders through the "UnionPay wallet" mobile phone client or UnionPay wallet website, using my own UnionPay card to download and bind WAL-MART special coupons, when the WAL-MART UnionPay card consumption, you can enjoy the credit card full 300 reduction of 62 yuan discount, and the UnionPay IC card consumption is enjoying a full 300 reduction of 88 yuan discount.

This event covers the whole country, including nearly 400 brand stores such as WAL-MART mart, Sam's member store and WAL-MART store.