Jingdong Cross Border Electricity Providers Will Be On-Line Collection Of Multiple Brands

Ali and Jingdong this time tacitly put their eyes on Japan.

In media coverage, YAHOO and Japan will cooperate with ALI. It was not a few days after the first sale of Japanese products and cosmetics from Tmall this summer. In June 1st, Jingdong launched the Japanese pavilion and extended its cross-border e-commerce business to Japan.

Chinese consumers have been maintaining a strong preference for Japanese digital products, appliances, mother and baby, cosmetics, food and other products.

During the Spring Festival holiday of 2015, Chinese tourists also showed strong purchasing power in Japan. The Japanese smart toilet lid was swept away and even broke.

According to the statistics of Japan's tourism department, the amount of foreign tourists traveling to Japan in 2014 was 2 trillion and 278 billion yen, of which, Chinese tourists contributed 558 billion 300 million yen, accounting for 27%.

According to the data provided by Jingdong, the total volume of Japanese brand goods sold on Jingdong platform in 2014 has exceeded 8 billion yuan, providing over 30 thousand kinds of Japanese high quality products.

It is understood that Jingdong's "Japan Pavilion" will bring together maternal and infant products, food health care and beauty care.

Home appliances, and other categories, including Kao, Pigeon, Nissin, Shiseido, Kose, India, Canon, Panasonic and other well-known Japanese brands, and will introduce THERMOS, refreshing cosmetics, well Teng Han, Unimat and other thousands of well-known Japanese brands to enter.

According to the previously disclosed information, after the cooperation between YAHOO, Japan and Ali, the first batch of 100 enterprises will be settled, selling products such as baby products and cosmetics, which are popular with Chinese consumers. They will take the form of opening shop at the same time in YAHOO YAHOO's shopping website YAHOO shopping and Tmall city in Alibaba.

In contrast, in addition to overseas direct mining, Jingdong

Efforts are also being made to increase brand investment.

And behind this, Jingdong's global purchase is "

Mode.

Among them, the self run mode is Jingdong's own procurement, which provides support services for professional service enterprises in the bonded area, while the platform mode introduces overseas brand merchandise through cross-border electricity supplier mode, and the main body of sales is directly overseas companies.

In addition, Jingdong also revealed that Jingdong's global business model will inherit the practice of Jingdong's domestic business on proprietary and third party platforms.

Among them, proprietary business will focus on hot products, and try to provide goods that are not available on the existing platform of Jingdong as a supplement.

In fact, before the official opening of the Japanese pavilion, Liu Qiangdong had taken the team to travel to France and South Korea to complete the "big sweeps".

However, as an e-commerce giant, Jingdong was only willing to push the long established cross-border e-commerce business to the stage in April.

In response to this, Liu Qiangdong had previously told reporters that he did not worry about the appearance of future arrivals. "Our business in China has been slower than Dangdang and excellence for seven or eight years, but it does not prevent us from gradually surpassing one competitor after another."

In Jingdong mall CEO Shen Haoyu, the advantage of Jingdong cross border electricity providers is that many years of self business experience makes Jingdong very good at supply chain management, and some popular categories of cross-border electricity providers (mother and baby, cosmetics, etc.) themselves are also larger categories of Jingdong.

"The global purchase is just a business mode. The key to retail is the recognition of categories, the recognition of these products over the years, and the experience of Jingdong in the supply chain, which can be applied to the cross-border e-commerce business to a large extent."

Shen Haoyu explained.

What is interesting is that Jingdong has just confirmed that the fruit electricity supplier has invested in apple orchards every day. Now, through this paction, we have successfully cut into the cross-border e-commerce business of Jingdong.

The reporter understands, today many Jingdong's imported fruit will be mainly purchased from the orchard every day.

"Every day orchard is imported fruit business, Jingdong users have a very large demand on this platform, this resource is very scarce, so we are very happy to facilitate such cooperation.

But whether Jingdong can find such resources in other fields in the future, there is no more information to disclose.

Shen Haoyu added.