Clothing Sales Do Not Do Electricity Providers Will Lose Important Channels

"Clothing sales have developed from the past two points to the three part of the world today. If you do not do e-commerce, you will lose an important channel."

Cheng Jiuzhou, general manager of Guangzhou white horse clothing market, describes the current clothing industry.

Today, the representative of Ji'nan's wholesale market pformation and upgrading has welcomed nearly forty people from the white horse clothing city. The two big clothing markets in the South and the north are discussing the trend of the garment industry in Quancheng.

It is understood that at present, the professional market of clothing in China has increased by nearly ten million square meters annually, with more than 1.5 square meters in the market, and the demand for clothing has not increased. The competition in garment industry is becoming more and more intense. 10 thousand.

Cheng Jiuzhou also sighed that, in recent years, the clothing industry raw materials, rents, labor costs and so on are constantly rising, but the clothing profit space is shrinking.

But both the clothing market and clothing brands are trying to cope with this "new normal".

"The clothing industry will never go down, but we should go with the flow.

Both software and software must be carried out.

General manager Liu Weiguo said.

"Previous clothing sales are wholesale and

Two divides the world, now is wholesale, retail, e-commerce three points of the world pattern.

In fact, the garment professional market represented by the "Kou Kou garment city" has been accelerating the development of e-commerce, which is also an important way for the pformation and upgrading of the wholesale market.

Unlike the pure selling market nature of the city, the Baima garment city is a place of origin. But over the past ten years, garment processing and production are moving from the coastal areas of Guangzhou and Hangzhou to the cities of Changshu, Chengdu and other Midwest cities, and the characteristics of its producing market are also weakening.

Against this background, the linkage of the garment industry has become stronger. For example, the two big markets in the north and South are about to build up a variety of cooperation platforms for the two businesses.

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Through nearly 30 years of "four step spanning", Changshu garment city has developed from the original "road market" to an international clothing and apparel professional market.

Today, there are thriving markets, row upon row of commercial buildings and crowded merchants. Among them, a strong commercial atmosphere is coming. Huge flow of people, logistics, information flows and capital flows have injected vitality into Changshu's economy.

There are many successful practices to be considered and summed up in "thirty years of standing at the mall", which will bring many beneficial enlightenments to the pformation and upgrading of China's garment industry, the cultivation of strong clothing market and the integration of production and city development.

It is these four steps that support the development course of the garment city for 30 years, establish a new benchmark for the development of modern commodity market, and deduce the wealth legend of "running a market, promoting an industry, living an economy, and enjoying the common people".

The benchmark role of Changshu garment city is first reflected in the continuous enhancement of market efficiency.

The area of clothing city is 3.71 square kilometers, the market area is about 3500000 square meters, the shop has developed from 400 stalls to more than 30 thousand, and has 35 professional large markets, and the occupancy rate of the shops is 99%.

In 2013, the market turnover amounted to 115 billion 80 million yuan, the public budget revenue was 340 million yuan, and the freight pport volume was 666 thousand tons.

At the same time, garment city is an important link linking clothing processing and manufacturing and marketing. While promoting its rapid development, it has led to the development of a large number of garment enterprises in Changshu and become the "incubator" of the development of private economy.

Relying on the clothing city, a large number of self-employed households have launched their own businesses after the original accumulation, and realized a leap from small shops to large ones.

The second is the continuous amplification of brand effect.

Since the 80s of last century, countless unknown clothing production shops (enterprises) have grown and become famous brands in China and even in the world.

At present, there are more than 200 famous trademarks and more than 5000 famous brands at the provincial level, including more than 1000 general agents, general distributors and exclusive stores.

Successively awarded the "China Men's clothing center, China Women's clothing center, China children's wear center, China footwear industry center" and so on by the China Federation of Commerce. It has been selected into China's leisure clothing characteristic commercial district, Jiangsu genuine genuine goods demonstration block, China tourism professional wear marketing base, China's key demonstration special business circle, 4A national shopping tourism scenic spot, and the ten most investment potential market circles in the country.

Third, the effect of resource integration is obvious.

By promoting the integration of market resources and innovating the asset operation mode, the group assets have been maintained and appreciated.

Up to now, garment city group has organized more than 100 stores to rent rents, accumulative total income of nearly 3 billion yuan.

Tianhong clothing city, tourist shopping center, fashion show center and men's wear trading center have been built and put into operation. They have basically built five platforms, such as e-commerce, index publishing, design paction, fabric display, trade service and so on.

At present, there are 1227 registered enterprises in the whole region, with a registered capital of 5 billion 595 million yuan and 513 million yuan in 2013. The majority of the existing enterprises belong to five categories: clothing trade, e-commerce, creative design, logistics distribution and financial insurance investment.

The fourth is the strong radiation effect.

The prosperity and development of the garment city has promoted the vigorous development of the shopping tourism industry.

In 2013, there were 4 million 454 thousand tourists in the shopping mall of the clothing city. The total number of visitors was 1659. The total number of visitors was 74 thousand. Among them, the entertainers entertained 23 thousand tourists, which played a positive role in gathering the popularity of the fashion city.

The clothing city has also directly promoted the development of related industries such as the real estate market around the market, modern logistics, financial investment, information service, clothing exhibition and other related industries, and promoted the prosperity of the "landlord economy".