Analysis Of Virtual Fitting For Different Styles

VR (virtual reality) industry has been a popular keyword for 15 years. Taobao mobile staff also revealed that Taobao will launch the 360 degree virtual fitting business this year to solve online shopping. Users can only decide whether to buy the selected clothes by watching pictures or videos.

Coincidentally, at the end of 14, Jingdong signed a strategic agreement with Intel to jointly establish a joint innovation laboratory to make up for its lack of virtual fitting.

UNIQLO has become the first clothing brand to try virtual fitting in garment industry, and has developed the virtual fitting technology on the App side.

The virtual fitting market has been hot in recent two years. In the search of App, we can see a series of applications.

1, Taobao's virtual fitting is essentially not based on the technology of virtual models to try out clothes, but the ingenious Taobao did not build 3D models for users. Instead, they made the wrong way to make the clothes that users want to buy to make a 3D model that can be rotated 360 degrees, so that users can pull and rotate the view to see all kinds of details that they want to know when purchasing.

In terms of definition, it is more like virtual clothes than virtual fitting.

2, the virtual fitting of Jingdong is much more advanced than that of Taobao's 360 degree clothes. After all, Jingdong and Intel have reached a strategic cooperation.

Virtual fitting technology was unveiled as early as at the Intel 2011 digital signage annual meeting. At that time, Microsoft KINECT's virtual fitting mirror led to the onlookers.

The RealSence introduced on 2014CES is also optimized for motion recognition and facial feature grabbing. This technology is also trying to apply the virtual fitting function on the iPad end of Jingdong. Users can upload and input parameters through self portrait head to model their own characters, and after modeling, they can also fine tune them.

However, the number of clothes available in the virtual fitting room is only a drop in the bucket compared to the total number of clothing in the Jingdong, and the fitting can only be viewed.

The overall fitting effect is also greatly reduced.

3, compared to the two above, UNIQLO obviously created a different style. It is neither a virtual dress nor a positive virtual fitting.

Instead, the original 2D model is rendered by 3D rendering, and can not upload their own avatar, only using the original model head, the model head has four options.

Such a fitting experience is for uniformed girls with different shapes and looks.

It's more about allowing users to freely choose the clothes they choose, and whether clothes fit well or match their looks can only be imagined.

4. Search for virtual fitting in App store.

The first thing to show is the new virtual fitting.

The daily new virtual fitting is to screen the original models and process the pictures. Users can try the virtual fitting through the camera or pick the photos. The comparison effect is stronger than UNIQLO's virtual fitting. But the 2D virtual fitting and the real 3D virtual fitting are obviously shorter and the entertainment is more practical than that. But if it's just to match the wearing effect, the new daily virtual fitting is stronger than that of the uniqe fitting room.