Home Market: Drop In Traffic Volume, Part Of Stores Evacuate

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City East City Road, the style of life home Square, brilliant home and Ying Feng home to form the most concentrated home business circle in Dongguan.

The shops are busy, but the stores are cold.

Chen Jiao (a pseudonym) is the head of a local brand furniture store in the international home Square in the mood for life. Now she has been working on the mobile phone and watching TV on the Internet.

In Chen Jiao's eyes, this year's furniture market is "too difficult".

According to her introduction, this year, her shop was in a state of deficit in addition to other months in May. "In April, many products simply failed to make the order. Last year, I thought about the past, but this year it is still not improving."

Feng Kunkun, director of home shopping malls, said frankly that since March of this year, in addition to May, the average passenger flow in the mood years has declined compared with the same period in previous years, and overall sales declined significantly.

With its intensive sales promotion, this year's passenger flow is slightly higher than that of the same period last year.

Miss Chen, a salesperson at the factory of the emperor's furniture factory, told reporters that the business was too difficult this year, and the monthly orders fell sharply.

Ying Feng, a salesperson at a children's furniture store, Mr. Fu also admitted that the sales volume of their stores decreased by two or three over the same period last year.

Many businessmen told reporters that the property market and the big economic environment is not good, to sell furniture in shopping malls mostly rely on the old customers, or the introduction of different industry alliance, "very few new customers come to the door."

In the above three stores, furniture shops can be seen everywhere.

Some of these shops are reloaded for products, while others are withdrawn.

Li Ting, a salesperson of a sofa brand store, told reporters that their shop is considering replacing products or removing shops.

"A lot of (shop) bosses are thinking about changing products, such as doing solid work on sofa or doing away with shops."

Due to the geographical position, the two phase of the store is basically complete.

"We moved out immediately and moved to another shopping mall."

Two of the last furniture stores, one of the Royal carpenter outlets salesman told reporters.

In fact, the above situation also exists in glorious home.

"The brands here often change, and when the contract expires, most of them will be removed."

The salesperson of the above-mentioned imperial furniture sales shop, Miss Chen told reporters.

It is reported that our country

The total sales area has exceeded 40 million square meters, of which about 50% of the stores are surplus.

Houjie, a professional home shopping center, told reporters that in recent years, a large number of funds poured into home stores, more and more stores, homogenization competition fierce, "just Houjie Town, large and small stores add up to about 1000000 square meters."

The sale is not prosperous again meets the selling place saturation, some home stores have already taken the pformation step, has operated "the sideline industry".

Recently, Ying Feng successfully introduced the home fishing business.

Ying Feng home related sources told reporters that the store last year and the sea fishing contract, the current sea floor is being renovated.

Besides fishing on the sea, restaurants, KTV, cinemas and teahouses are also introduced into Ying Feng.

Ying Feng home opened in 2005, covering an area of 120 thousand square meters, about half of which is home store.

The courage to cross the border stems from its previous high-end catering, hotels and other formats.

However, the industry has different views on the cross-border pformation of home shopping industry.

Feng Kunkun said that the span is too large for home professional stores will bring some risk.

"Some shopping malls have introduced different formats to increase revenue and passenger flow, and it seems that the flow of people has increased, which has lost the essence of home stores.

Furniture dealers are hard to support and are prone to large open spaces. "

The person in charge of a large mall in Houjie also said that it would not consider the introduction of cross-border business.

In his view, the pformation of stores should take into account the matching of the surrounding environment, and there are risks in introducing other formats.