Fuanna Home Textiles Cut Into Cross-Border Electricity Supplier Market To Accelerate Internationalization Process

The near future,

Shares in the electricity supplier companies to fight, involved in cross-border electricity providers.

With the momentum of "Internet +", fuanna's business territory is further expanded. The future cross-border cooperation platform will not only introduce more Chinese brands into the international market, but also enrich the brand image and characteristic products of fuanna, and further deepen the overseas market through this platform. The strong alliance between the two sides will speed up the internationalization process of each other.

In order to effectively expand the company's e-commerce market, improve the Internet industry chain, and coordinate and optimize the strategic layout of the company's industry, recently, Fuan company has subscribed for 22 million 500 thousand yuan premium of its own capital, Zhejiang registered information technology Co., Ltd. registered capital of 918 thousand and 100 yuan.

As the leading brand of China's home textile industry, fuanna has been exploring the combination of art culture and consumer demand.

Under the trend of the Internet, fuanna touches the net speed to maintain the lead, the electricity business has become its five consecutive year growth new drive power, according to fuanna 2015 plan, the electricity supplier will grow 20-30% again.

Now, with the further deepening of the Internet of Fu Anna, the strong alliance with the Royal Guard will expand its business extension, and explore new models that conform to the Internet era with the help of the Internet's innovative thinking.

The investment cooperation in Zhejiang, established in December 2012, is a cross-border e-commerce company focused on fashion sales and global sales. It is committed to creating a global "affordable fashion and design" platform.

It is positioned as a cross border electricity supplier that focuses on fashion and tide products, and is a global practitioner in China's manufacturing upgrading, Chinese design and Chinese brand culture.

We have gathered a group of top talents in e-commerce, retail, fashion buyers, IT technology and big data technology, digital marketing and other fields. Ding Wei, who has been engaged in traditional trade for more than 20 years, has experienced senior managers from Alibaba as well as the backbone elite from NASDAQ listed companies digital marketing.

The business philosophy of focusing on quality and fashion coincides with Fu An.

Unlike most cheap goods that enter overseas, the oath is to bid farewell to the grassroots electricity supplier. The goal is to occupy the mainstream consumer market in Europe and the United States.

Through the differentiated competitive strategy, the management situation goes up to a higher level every year. In the second years of entrepreneurship, the company achieved a breakthrough of 3 orders of magnitude: the sales of tens of millions of sales in 2014, the billion level in the year, and the expected growth of over 100 million US dollars this year, and the growth rate of 30-50% in the next two years is expected to be maintained.

As a rising rookie of cross-border electricity providers, its differentiated global buying strategy has been paying more attention to the fashion and quality of the commodity itself at the same time of achieving the minimum inventory and assets. This has brought strong commodity protection to the mid-range consumer market, which is directly cut into the mainstream of Europe and the United States.

In addition, we are proud of its powerful data backstage.

"The core capability of a cross border electricity supplier enterprise is embodied in marketing, that is, to capture the largest number of customers with the lowest cost, and to excavate its intrinsic value by means of technology."

At the early days of the company's founding, Li Haiyan spent a lot of money and set up a technological R & D team of 60 people, focusing on developing a big data analysis system that could accurately locate customer needs.

Today, the system has become a "secret weapon" to control customer demand and react accurately, and has applied for more than ten copyrights.

By accessing the massive data platform such as Google and Facebook, we can get information about users' behaviors and interests, so as to achieve a comprehensive understanding of customers' purposes.

Finally, the implementation of the marketing link is to carry out meticulous marketing. We will recommend different products according to the interests and needs of different customers, so as to achieve the maximum efficiency and effectiveness of the promotion of resources and obtain customers at a lower cost.

The investment extends the business area of fuanna to cross-border electricity providers.

China's cross-border electricity supplier market is quite large, and enterprises are aiming at this direction.

The development of cross-border e-commerce industry in China is far ahead of other countries and regions in the world. According to statistics released by the Ministry of Commerce, in 2013, cross-border electricity supplier pactions in China reached 3 trillion and 100 billion yuan, accounting for 12.1% of the total import and export volume, representing a 7.5 percentage point increase over 2008.

According to authoritative organizations, by the end of 12th Five-Year, the proportion of cross-border electricity supplier pactions will account for 16.9% of the total value of imports and exports and 6 trillion and 500 billion yuan in 2016.

Gao Hucheng, Minister of Commerce, told reporters during the two sessions this year that the total consumption of Chinese people overseas has reached 1 trillion yuan last year.

The Ministry of Commerce has predicted that the import and export volume of cross-border electricity suppliers in China will grow to 6 trillion and 500 billion yuan in 2016, and the annual growth rate will exceed 30%.

Data show that the global household textile market has a capacity of several hundred billion dollars, of which Europe and the United States account for more than 45% of the market, and the annual growth rate of overseas markets is 14.5%.

For this reason, fuanna started planning brand export very early.

Last year, fuanna opened in California, Losangeles, Rowland Heights, with a total area of more than 1000 square meters. It operates four brands: "fuanna", "Xinle", "Wei Sha" and "cool Chi".

Through the cooperation with Yu Jun, fuanna will cut the cross-border electricity supplier market. On the one hand, it can push Chinese brands to the international market through cross-border electricity providers, change the consumption attitudes and purchase attitudes of foreign consumers to Chinese brands, meet the global consumption market demand, push the products with rich artistic design characteristics to a broader European and Middle East market, and enhance cooperation with other similar companies in the same way. Through mutual exchange and learning, it will also provide a better reference and reference for the current international business platform that is being built by fuanna. It will speed up the development of the international electricity supplier, and provide new impetus for fuanna's follow-up development.