Red Star Business Launches New Projects Competition Talents And Team
Che Jianxin, who once made fun of himself as a carpenter, was known by the outside world as a leading brand of China's household industry.
Now, this is just the corner of red star's business blueprint.
In addition to the red star, the company is the chairman of Hongxing Mei Kai Long Enterprise Development Co., Ltd. under the jurisdiction of Hongxing real estate and Hongxing commercial platform, which correspond to two businesses of real estate development and commercial operation respectively.
Red Star MC
More than 160 seats, the largest.
Hongxing real estate also has 45 Red Star International Plaza in 27 cities across the country.
The Hongxing business, which is the latest effort, has only opened 3 seats in Beijing, Kunming and Wuxi.
Shopping Mall
At headquarters, there are only 60 people, but it wants to expand and profit through output management services.
Recently, Hongxing business has unveiled 11 new projects, namely, Fuzhou, Tianjin, Lanzhou, Chongqing, Shanghai, Suzhou, Chengdu, Hangzhou, Tangshan, Huaian, Huaian, Huaian and so on. The first 3 projects are available this year.
At the same time, it also issued asset management.
Service strategy
It focuses on three aspects of asset operation, inventory and value-added.
Of these 11 projects, about 1/3 is such cooperation, of which the Tangshan project will open next year.
"Next year, the proportion of acceptance of housing prices will increase again."
Zhang Huarong, executive director of Hongxing real estate and chairman of Hongxing commercial bank, said that the operation mode of Hongxing business is a professional business asset management platform, which receives service fees such as consultation and investment operation.
The managements that can be exported include: preliminary business consultation (project investment orientation, preparatory plan and monitoring, design and engineering consultation), investment operation management (exclusive investment agency, brand and market promotion, operation management, property management) and value-added supporting services (information management, financial management, legal management, integrated management and Hotel Management). There are 3 major sections and 11 professional services, which can be divided into modular output management, and each management corresponds to specific measures.
According to the data of the development center of China shopping union shopping center, by the end of 2014, there were about 3800 shopping centers in 50 key cities in China with 20 thousand square meters of commercial building area.
Zhang Huarong noticed this figure. She said, so many shopping centers, there are not many famous enterprises, and thousands of business consulting companies are few.
In the future, only 10% of the commercial operation companies will stand out. What the red star business is going to do is squeeze into that list.
In 2012, Zhang Huarong left Wanda Group and joined Hongxing business.
After that, Che Jian set up the brave words of 100 shopping centers in 2020.
But in the development of red star business in recent years, whether it is speed or quality, is also introspection inside.
Finally, management and vehicle construction reached a consensus, striving for the goal, but did not regard the 100 shopping centers as rigid requirements.
One of the commercial projects opened next year is in Tangshan, which is a sample of Hongxing business providing asset management services to developers.
The cooperation reached a design company which was co operated by two enterprises.
In 2013, an industry exchange meeting, the design company visited the Red Star project with Tangshan Housing enterprises.
At that time, the housing company was worried about how to build a shopping center, whether a management team was established, and its ability and talents were not enough.
After several exchanges, the local housing project with several projects and the red star business with practical ability gradually became familiar.
At the beginning, Hongxing business promise can be involved in the early stage to help.
Later, the housing enterprises put forward suggestions to let Red Star Commerce dominate later business operation management.
"As long as there is commercial intervention, housing enterprises can become an investor and get income. They can focus on the main business and do not have to train their own business operation teams."
Zhang Huarong said.
This gives the red star business team an inspiration: in addition to doing their own projects, if the team is competent, is it possible to undertake other housing enterprises operation management business?
From 2009 to 2011, the total amount of land sold by commercial real estate in China was at its peak.
But in 2013 and 2014, the problems were gradually exposed, and many enterprises appeared operational difficulties.
Some commercial real estate plots are suffering from no operation team and advanced mode, so there is a strong demand for commercial real estate entrustment.
In positioning, Hongxing business is the third party commercial operator, even if it is red star real estate, it is also entrusted with the corresponding fees, which will be charged for consulting fees, brand fees, later operating costs and investment commissions.
"There are four or five projects entrusted by the business."
Wang Dong, general manager of Hongxing business and general manager of commercial construction center, said that some developers are short of funds. The red star business will introduce appropriate funds to evaluate and support the development of Housing enterprises.
To undertake foreign commercial real estate projects, Hongxing commercial has certain screening principles: local developers have good quality lots, clear property rights, mature planning and design lines, and developers have multiple projects.
After cooperation, it is not necessary to use the name of Aegean Sea shopping park, but it is necessary to use red star business management team.
Later, we enjoy management and asset value added services, and earn hard money. "
Zhang Huarong said.
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