Roley'S Home Textile Industry Is Pushing Up Its Share Price Through Pformation.

The large scale reduction of Roley's home textile real controller and its related parties has worried investors and attracted the attention of the market.

Reporters found that a year ago, Xue Weicheng also had a large price increase in the company's stock holdings, if associated with the current high level cash reduction plan, it is hard not to let people daydream.

"It seems that the major shareholder's reduction plan has been carefully laid out a year ago, and it is suspected that Gao Pao has taken a low investment behavior."

An investor said in consultation with the Beijing Commercial Daily reporter.

Dating back to May 6th last year, Xue Weicheng said that the planned cumulative increase in May 5, 2014 to July 15th would not exceed 2 million 807 thousand shares of the company's shares. On the day before, Xue Weicheng had increased about 580 thousand and 700 shares of the company at a price of 20.68 yuan / share, accounting for 0.21% of the total share capital of that time.

However, by the end of last July 16th, Xue Weicheng eventually increased the stock of about 960 thousand shares.

Roughly speaking, the average stock price of the stock in the above paction period is 20.39 yuan / share, so Xue Weicheng's increase in cost last year was about 19 million 580 thousand yuan.

And if its share price is calculated on the basis of its announced reduction plan this year, its stock market value has reached 84 million 990 thousand yuan, that is, less than a year's time, the investment income is as high as 334%.

In fact, at that time, in the announcement of the increase, Luo Lai home textile said that confidence in the company's sustained and stable development is an important reason for the actual controller to increase stocks.

Unexpectedly, less than a year later, the real controller of the home textile company started selling huge amounts of shares, and the number of proposed reduction was far higher than that of the year.

In addition to the actual controller, the company executives also showed signs of increasing shares in the company during the same period last year.

The announcement shows that in June 19th last year, Xiao Yuanli, vice president of the home textile company of Luo Lai, bought about 37 thousand and 500 shares of the company's stock at the average price of 19.725 yuan / share, when the investment cost was about 740 thousand yuan, and less than a year later, with the company's stock rose to 90 yuan / share the highest, it reached 3 million 380 thousand yuan at the highest market value, and the highest rate of return was 357%.

Trading quotes showed that from July last year, Luo Lai home textiles

All the way up, and in this year's surge, the highest rise to 90 yuan / share.

The sharp rise in share prices is mainly due to the company's many moves in the capital market this year, including the embrace of the Internet and the pformation to smart home.

In fact, Luo Lai home textile in 2014 expressed the intention to pform from the traditional home textile industry to smart home.

In December 8, 2014, it was easy to disclose the use of rhome textile.

The platform has invested tens of millions of dollars, and strategic stake in Tai Po network has laid the groundwork for the company's future online and offline businesses, and has thickened the gene of the company's electricity supplier.

However, insiders say that the online and offline business has already been widely reflected in the recent years' business of the home textiles in Luo Lai, and the sale of home textile products through the electricity supplier is not new, so the company can only earn a kind of eyeball.

This year's investment is out of control.

In April 17th, the company signed a strategic cooperation agreement with Ho Tai to jointly study and produce a series of smart home and family health products for the bedroom.

Then, in April 27th, the company's wholly owned subsidiary, Nantong Luo Lai Business Consulting Co., Ltd. (hereinafter referred to as "Nantong Luo Lai") and venture capital Gobi win (Shanghai) venture capital management company co founded the investment fund. The investment fund has a total of 500 million yuan share, and Nantong Luo Lai intends to subscribe no more than 100 million yuan.

In May 19th, Nantong Luo Lai announced again that it would use 200 million yuan to establish industrial investment fund in partnership with Jia Hua Yu Feng (Tianjin) equity investment management partnership.

In May 21st, Nantong Luo Lai announced that it had invested 29 million 320 thousand yuan to invest in Shenzhen City Technology Development Co., Ltd. and gained 21.38% of its shares to become the largest shareholder. The company is mainly engaged in the development of intelligent sleep health products, sleep improvement solutions and health information system integration technology.

At the same time, Nantong will also invest 50 million yuan to set up a wholly owned subsidiary of Luo Lai smart home.

These practices have to be linked to the huge cash flow.

"Luo Lai home textile's performance is good at present, traditional textile products can bring hundreds of millions of profits to the company every year, and the pformation to smart home can only be said to be a diversified attempt. At present, many companies are doing this, but in the short run, this pformation can not bring profit growth to the company."

Galaxy Securities analyst, an anonymous brokerage analyst, told reporters in Beijing daily news.