Tmall Flagship Store Opens In Munich, Bayern, Germany

Recently,

A strategic cooperation was announced with Munich, Bayern, Germany (FC Bayern Munich) at the headquarters of Alibaba group in Hangzhou.

Bayern Munich flagship store officially entered Tmall international.

The two sides also announced that the "2015 season Bayern star shirt" is expected to debut in Tmall international for China's 90 million Bayern fans in the first place. In the future, it will also release the major players limited ball Jersey and related products at the same price in the future.

Zhang Jianfeng, President of Alibaba group retail business group, announced at the strategic cooperation conference.

And other brands, Tmall will have the intention to introduce some brands related to culture and entertainment.

Reporters opened Bayern Munich overseas flagship store found that Chinese fans can not only custom printed.

The name of the Jersey can also be purchased from male models, women's clothing, children's money and other models, as well as the Bayern team's surrounding derivatives, including the Bayern mascot Berni, the German beer cup, the headset and so on.

It is said that more German characteristics will be introduced in the future.

Fan Xiao Zhang said that the purchase of the team's peripheral products from official channels in the country has a strong guarantee in terms of quality and authenticity.

However, judging from the price of the official website, Tmall international is a little expensive.

For example, a home court jersey for the Bayern 2014/15 season will cost 599 yuan at Tmall international, and 25 yuan will be charged for postage through DHL international logistics, which will add up to 624 yuan.

Before he consulted Taobao's overseas purchasing agency, almost one piece needed about 400 yuan.

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In Bai Ming's view, a package of "expanding consumption" policy includes reducing tariffs, reducing consumption costs, expanding consumption scope, and helping to keep the main force of consumption in the domestic market.

But at the same time, he pointed out that while expanding consumption, it is very important to increase the consumption power of the common people and expand the source of people's income so as to stabilize consumption expectations.

In order to boost consumption, Bai Ming believes that we should make consumption channels more open, further cultivate new consumption hotspots, provide personalized and diversified consumer products, and meet the needs of upgrading domestic consumption structure.

In addition, in his view, promoting consumer reflow, policy guidance is, on the one hand, to a certain extent, can not be separated from consumers' trust and confidence in their products, and should enhance the competitiveness of domestic brands.

Zhao Ping is also in favor of this. She said that the red envelope policy is a good thing for the consumer market, but for domestic brands, it is more necessary to make use of this opportunity to enhance the cultivation of quality and brand.

Zhao Ping believes that this is actually a "catfish effect". The analysis of imported products from the quality may not be much different from domestic products, but their fashion and brand influence have their own unique competitive advantages. Brand image has gained a higher evaluation in the minds of consumers. This is a great need for domestic enterprises to learn and draw lessons from.

"According to domestic consumption demand, the Chinese government will take corresponding measures to further improve the satisfaction of domestic consumption demand."

Shi Yaobin pointed out that this includes both increasing imports and training domestic brands.

Some of these measures have been introduced and some are being studied.

Shi Yaobin, Vice Minister of finance, said that the next step is to integrate some high-end consumer goods and high-end services into the scope of consumption tax. At the same time, we will adjust the scope of the collection of cosmetics according to the direction of consumption tax reform.

We should reasonably expand the tax exempt varieties that our citizens need more, increase the duty free shopping volume moderately, and facilitate consumers to buy foreign products at duty free shops at the ports.