How Does Taiwan'S Commercial Retail Meet The Quality Consumption Era?

Let's see

What is most needed is the commercial spirit of Taiwan.

That is perseverance, patience, all efforts and conscientious work.

Before the pace of China's economic development is too fast, impetuous people, values lost, but when we slow down and calm down, we should look at ourselves, looking for the needs of the heart.

Tracing back to the source of Taiwan's cultural and creative industries, it also comes from the pformation of Taiwan's economy.

After the rapid development of Taiwan's four small dragons in the last century 70~80, the high tech foundry industry began to decline. Taiwan must find new economic growth points.

Thus, until 2002, the Taiwan Executive Yuan issued the "Challenge 2008" - the "national" development plan, and integrated the cultural and creative industries into the overall economic development plan. Its core is to enlighten and educate citizens, and nurture the aesthetic soil for the consumption of cultural aesthetics in the whole society. Only when the environment continues to mature, can Taiwan's cultural and creative industries enter the stage of rapid growth.

2009 the Taiwan authorities have proposed the "creative Taiwan - cultural and creative industries development plan" for 2009~2013 years. The main goal is to develop the Chinese market and enter the international arena based on Taiwan, and make Taiwan a hub for the Asia Pacific Cultural and creative industries.

After 10 years of development, Taiwan's cultural and creative industries have formed five pillars: 1, animation creativity; 2, exquisite agricultural creativity; 3, new media industry creativity; 4, modern ceramic industry creativity; 5, product design creativity and so on.

Taiwan's "vision" magazine has conducted a questionnaire survey of cultural and creative industries. When asked which of the most creative industries in Taiwan has the potential to grow and move towards the world, 35.6% of the people chose the creative life industry, ranking first.

Master P.G Thomas divides modern human consumption behavior into two broad categories: one is rational consumption, the other is emotional consumption.

Rational consumption needs fast, convenient and substantial benefits, while emotional consumption needs to move people's hearts.

On the whole, the prosperity of Taiwan's cultural and creative industries is behind emotional marketing.

Learning Taiwan's literary creation is not only an observation.

The surface is flourishing, and more importantly, it is to understand how Taiwan creates the value chain of the whole industry.

Only when we understand the whole value chain of human geography, policy initiatives, product development, production and consumer market characteristics, can we create the most suitable local business projects locally and locally.

Advocating "Life Aesthetics" and carrying out the "Taiwan living Craft Movement" are the fundamental motives for Taiwan to reshape the new retail industry.

In the era of China's entry into the world of innovation, we must learn from Taiwan's fundamental driving force for the creation of the industry.

Here, we advocate a spirit of work and attitude towards life with dedication, dedication and dedication. We should pay attention to the process of every link, pursue the realm of perfection, and take this attitude of life as a starting point to carry out a revolution starting from the "heart".

This is the cradle of Chuang guest.

Therefore, we can see that all kinds of creative retail shops, including brand shops such as France blue porcelain and glazed workshop, all reflect the Chinese traditional culture in a fashionable and innovative way.

The highest form of culture is art.

In the life of the masses, artistic embellishment is also needed.

Taiwan's art performance market is equally developed.

We can see that the Kunqu Opera's "Peony Pavilion" produced by Taiwan's famous writer Bai Xianyong has attracted Kunqu Opera's traditional art into the museum, attracting a large number of fashionable young people. Lin Huai min's Cloud Gate Dance Ensemble, based on western modern dance, combines the essence of Chinese culture, such as calligraphy and freehand brushwork, to create a new aesthetic of world dance. Chen Meie's Han and Tang Yuefu combines Nan Yin with Li Yuan dance, creating a modern myth of Nun Yin more than 1000 years ago.