Tmall: The "Big Brand Day" Is Launched Under The Offline Big Brand Joint Venture.

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The ten thousand determination of "keeping the middle of the year" is also determined by Tmall.

The head of Tmall's marketing department, Ying Hong, said it would promote the overall upgrading of Tmall international in the three aspects of import, service and marketing in order to achieve the same price as the world.

Rely on rookie network, upgrade logistics experience, to achieve large household appliances door-to-door installation, small appliances next day.

Ying Hong also said that the great promotion of Tmall invested huge.

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Support includes 1 billion 600 million advertising joint investment and 100 million cash bonus.

In this great promotion, the reporter observed that Tmall was planning the marketing activities of the code "X plan", covering several aspects including "X Ali ecological circle", "X entertainment", "X University", "X brand", "X member" and "X industry".

In recent years, Tmall has been promoting its brand strategic position. During the promotion of this year, Tmall's "super brand day", which was carefully arranged, is also considered by the industry to be the biggest highlight.

It is reported that Tmall has jointly launched strategic cooperation with the 24 major brands under the line, opening the Tmall X brand plan.

Starting in June 1st, SIEMENS, Midea, GREE, Haier, Procter & Gamble, GAP, Yili, Zara, Laneige and other major businesses will debut in Tmall.

The reporter learned that this year, Tmall's big promotion activities lasted longer than Jingdong, and lasted from May 25th to July 2nd.

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In Bai Ming's view, a package of "expanding consumption" policy includes reducing tariffs, reducing consumption costs, expanding consumption scope, and helping to keep the main force of consumption in the domestic market.

But at the same time, he pointed out that while expanding consumption, it is very important to increase the consumption power of the common people and expand the source of people's income so as to stabilize consumption expectations.

In order to boost consumption, Bai Ming believes that we should make consumption channels more open, further cultivate new consumption hotspots, provide personalized and diversified consumer products, and meet the needs of upgrading domestic consumption structure.

In addition, in his view, promoting consumer reflow, policy guidance is, on the one hand, to a certain extent, can not be separated from consumers' trust and confidence in their products, and should enhance the competitiveness of domestic brands.

Zhao Ping is also in favor of this. She said that the red envelope policy is a good thing for the consumer market, but for domestic brands, it is more necessary to make use of this opportunity to enhance the cultivation of quality and brand.

Zhao Ping believes that this is actually a "catfish effect". The analysis of imported products from the quality may not be much different from domestic products, but their fashion and brand influence have their own unique competitive advantages. Brand image has gained a higher evaluation in the minds of consumers. This is a great need for domestic enterprises to learn and draw lessons from.

"According to domestic consumption demand, the Chinese government will take corresponding measures to further improve the satisfaction of domestic consumption demand."

Shi Yaobin pointed out that this includes both increasing imports and training domestic brands.

Some of these measures have been introduced and some are being studied.

Shi Yaobin, Vice Minister of finance, said that the next step is to integrate some high-end consumer goods and high-end services into the scope of consumption tax. At the same time, we will adjust the scope of the collection of cosmetics according to the direction of consumption tax reform.

We should reasonably expand the tax exempt varieties that our citizens need more, increase the duty free shopping volume moderately, and facilitate consumers to buy foreign products at duty free shops at the ports.